Spotify’s OOH campaign reveals its users’ most embarrassing listening habits

Were you the one who used Spotify to play “Sorry” 42 times last Valentine’s day? If you had unlimited access to people’s listening habits, the results would be more intriguing than you could imagine.

So if you were you one of the 3,749 people who streamed “It’s The End Of The World As We Know It” during the Brexit vote, Spotify has decided to use you as part of their brilliant new OOH campaign. All across the US, UK, France and Germany, Spotify has revealing some of the embarrassing and wonderful habits of its users.

This marketing campaign relies entirely on user data collected by the company’s creative team. And with so many people streaming music daily, there was no shortage of fun data to be found.

“There’s been some debate about whether big data is muting creativity in marketing; but we have turned that on its head.” This from Spotify’s chief marketing officer, Seth Farbman.

The campaign sports the tagline “Thanks 2016. It’s been weird.” Given everything that’s happened this year, I couldn’t agree more. Share some of your embarrassing listening habits with us below or on social media.