Coca-Cola uses optical illusion so you see its iconic bottle
Coke believes it’s so iconic that our brain needs little to feel it — and to desire it.
Old Spice Guy returns 10 years later as an uncool dad
Old Spice gets back on the horse to mark the 10 year anniversary of its “Smell Like a Man, Man” campaign.
Doritos campaign removes logo to appeal to Gen Z
Doritos has made the unprecedented decision of dropping its name, logo and tagline to appeal to Gen Z.
Coca-Cola transforms logo to point to recycling bins
Coke uses its logo to point people to the nearest recycling bin to place their bottles and cans.
BK uses actual photos of car crashes to encourage home delivery
Some people are so hungry for a Whopper that they don’t just go through the drive-thru, they go through the entire restaurant. And that’s what led Burger King to create this campaign by Lola MullenLowe, promoting home delivery with images of real car crashes that occurred…
Lingerie campaign celebrates models of all sizes and bans airbrushing
UK-based lingerie brand Figleaves has released its latest campaign that includes a cast models of different sizes, shapes and ethnicities. What also makes this campaign special is that Figleaves is the latest brand to ban airbrushing in their ads.
Volkswagen anti-texting & driving campaign turns crashed cars into phone cases
Taking your eyes off the road while driving, even for a second, could lead to disaster. When it comes to distracted driving, texting is becoming the number one concert. In fact, Canadians say that texting while driving is one of the biggest threats to their personal…
Suit company loses thousands of online followers after releasing same-sex ads
Most companies try to avoid controversy. While it does get you a lot of press, there are too many chances for it to go wrong. Regardless, Amsterdam-based menswear company SuitSupply gave it a shot.
Zara’s ‘Love Your Curves’ ad draws harsh criticism and humorous responses
You should always be weary of what you say or post online—especially on Twitter. Clothing brand Zara certainly learned that after posting an ad showing two models with the tagline, “Love your curves.”
New Burger King ad campaign has its restaurants up in flames
Burger King is serious about flame grilling its burgers. So much so that its new print ad campaign has the photos to prove it. Literally burning the house down, Burger King’s latest ads shows its restaurants up in flames; a consequence, according to the ads, of the…
Spotify’s OOH campaign reveals its users’ most embarrassing listening habits
Were you the one who used Spotify to play “Sorry” 42 times last Valentine’s day? If you had unlimited access to people’s listening habits, the results would be more intriguing than you could imagine.
IKEA renames products after frequently Googled problems their products solve
For those searching through endless pages on Google for relationship advice, be wary. IKEA may be using your search queries for inspiration in their new brand campaign, ‘Retail Therapy’.
