Pizza Hut has been rolling out some interesting campaigns recently. This novel idea created by Ogilvy & Mather Hong Kong that has transformed ordinary Pizza Hut boxes into cool movie projectors. The packaging concept is available in four designs and was created to target the younger generation in Hong Kong.
Perhaps the brand felt that it was time to raise its game, what with a rising trend in product innovations from other fast food brands like KFC’s paper tray that doubles as a wireless keyboard for smart phones.
View the video below to find out how this Blockbuster Pizza Box works.