Emojis have become part of today’s written language. They’re used to show off our emotions and expressions in a way that’s easier than words alone. In fact, 92 percent of the online community use emojis. But they don’t express enough when it comes to advertising and marketing. That’s why copywriter Scott Wolf has taken these familiar icons and created amusingly captioned emojis that evoke relatable feelings for ad agency individuals, called admojis.
“Things like Facebook and Twitter are the most-used things in the world. Nowadays there are tons of new communication tools. Emoji enriches communication and makes it more enjoyable. It’s been over 10 years now, but people love to add to communication,” says Emoji Inventor, Shigetaka Kurita.
Scott, along with Jordan Miller and Johnny Michael, created a series of 100 admojis. They pair existing emojis with ad-related phrases, giving them a new meaning and a new use for your daily interactions with your co-workers. Why? Because sometimes, words just don’t have the power to express how hard it is to work in an agency.
Admoji’s: Emojis for advertising creatives
View the entire collection here, or check out some favourites below:
What would you like to see add to this collection? Share your thoughts below and with your advertising colleagues or take a look at these emojis created by Coca Cola.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.