German cycling safety campaign being called sexist and stupid

A German ad campaign to get cyclists to wear helmets has sparked accusations of sexism.

Dunkin’ and Saucony reunite for donut-inspired sneakers

Saucony has teamed up with Dunkin’ for co-branded sneakers that looks so good you'll want to eat them.

Russian start-up plans to deploy space-based billboards

A Russian startup, StartRocket, plans massive billboards to beam advertisements to Earth from space.

Volkswagen’s ad about avoiding advertising bans ironically gets banned

Volkswagen’s “Too powerful for TV“ commercial was, apparently, too powerful for television in Australia. The humorous commercial was banned in the country for breaking advertising codes of conduct and for being “unsafe”.

People aren’t happy with the new Jack in the Box commercial

The burger chain Jack in the Box has recently drawn criticism for its new TV commercial. The ad for the company’s new Teriyaki Bowls riffs off the word “bowls” and features not-so-subtle references to male genitalia.

Ad agency leases women’s armpits as advertising space

We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. But, if you think the saturation of advertisements in cities like London, New York or Japan are heavy now, just wait. An idea that literally goes to the…

Google marketing overhaul could put marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.

It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is…

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.

Facebook faces backlash after banning ad of a woman shaving her legs

We’ve all heard stories of Facebook and Instagram banning posts and advertisements that contain nudity. Their reasoning is that it’s adult content and not suitable for some of their users. Fair enough. However, sometimes it seems as though they pick and choose which posts they take down. The latest…

Snowbird ski resort cleverly uses 1-star review in its ad

From intermediate to expert skiers, Snowbird ski resort in Utah is renowned for its challenging slopes. However, one guest found the mountains to be a bit too challenging and wrote a 1-star review of his stay.
Categories
Archives