Tag: advertising

12
Jul

Google's overhaul to its advertising services could put digital marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

25
Jan

It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Dec

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is to steal from advertising budgets.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Oct

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Oct

Facebook faces backlash after banning ad of a woman shaving her legs

We’ve all heard stories of Facebook and Instagram banning posts and advertisements that contain nudity. Their reasoning is that it’s adult content and not suitable for some of their users. Fair enough. However, sometimes it seems as though they pick and choose which posts they take down. The latest one banned by Facebook is of a woman shaving, and the creators are totally baffled.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Sep

Snowbird ski resort cleverly uses 1-star review in its ad

From intermediate to expert skiers, Snowbird ski resort in Utah is renowned for its challenging slopes. However, one guest found the mountains to be a bit too challenging and wrote a 1-star review of his stay.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

28
Mar

Zara’s ‘Love Your Curves’ ad draws harsh criticism and humorous responses

You should always be weary of what you say or post online—especially on Twitter. Clothing brand Zara certainly learned that after posting an ad showing two models with the tagline, “Love your curves.”Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

14
Mar

New Burger King ad campaign has its restaurants up in flames

Burger King is serious about flame grilling its burgers. So much so that its new print ad campaign has the photos to prove it. Literally burning the house down, Burger King’s latest ads shows its restaurants up in flames; a consequence, according to the ads, of the fast food chain always flame grilling its burgers.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

18
Jan

Adidas 'Break Free' ad goes viral after being rejected by the company

Adidas is a major brand with a host of international agencies. But the advertisement below went viral on YouTube; and it wasn’t created by any of Adidas’ agencies. Eugen Merher, a student at Germany’s Film Academy of Baden-Württemberg, has made an incredibly moving advertising short. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

05
Jan

Clever campaign for erotic books gets around censorship

How can you create an advertising campaign for a series of erotic books without getting dealing with censorship? That was the challenge for Brussels-based communications agency Mortierbrigade.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

09
Nov

Powerful ads feature animals tied up like garbage bags

An argument can be made that in order to deserve respect from other humans, you need to be human. However, with peoples deep love for animals, it raises fundamental questions about the basis of moral rights. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Sep

Diet Coke prints millions of unique labels for new campaign

Diet Coke sales keep falling, but the marketing investment behind the struggling soda keeps flowing in the US this year. Coca-Cola put significant media support behind the launch of a new Diet Coke packaging design program. Diet Coke’s fun new packaging stunt uses HP Indigo digital printing technology to create millions of completely unique labels. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.