Coca-Cola uses optical illusion so you see its iconic bottle

Coke believes it’s so iconic that our brain needs little to feel it — and to desire it.

Is out-of-home the future of video advertising?

While marketers begin to lose ground on TV and smart devices, other opportunities are opening up in DOOH.

M&M’s steals KFC’s “Finger-Lickin’ Good” slogan

M&M's chocolate bar filled melts in your hand too, so the company hijacks KFC's slogan for 48 hours.

Provocative Cadbury Fingers ad raises eyebrows

Each Christmas, British discount chain finds a way to offend shoppers with its crude, sexual advertising.

Doritos campaign removes logo to appeal to Gen Z

Doritos has made the unprecedented decision of dropping its name, logo and tagline to appeal to Gen Z.

UK regulator banned Volkswagen ad for being ‘sexist’

Commercials from Volkswagen and Philadelphia Cream Cheese have been banned by new UK regulations.

German cycling safety campaign being called sexist and stupid

A German ad campaign to get cyclists to wear helmets has sparked accusations of sexism.

Dunkin’ and Saucony reunite for donut-inspired sneakers

Saucony has teamed up with Dunkin’ for co-branded sneakers that looks so good you'll want to eat them.

Russian start-up plans to deploy space-based billboards

A Russian startup, StartRocket, plans massive billboards to beam advertisements to Earth from space.

Volkswagen’s ad about avoiding advertising bans ironically gets banned

Volkswagen’s “Too powerful for TV“ commercial was, apparently, too powerful for television in Australia. The humorous commercial was banned in the country for breaking advertising codes of conduct and for being “unsafe”.

People aren’t happy with the new Jack in the Box commercial

The burger chain Jack in the Box has recently drawn criticism for its new TV commercial. The ad for the company’s new Teriyaki Bowls riffs off the word “bowls” and features not-so-subtle references to male genitalia.

Ad agency leases women’s armpits as advertising space

We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. But, if you think the saturation of advertisements in cities like London, New York or Japan are heavy now, just wait. An idea that literally goes to the…
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