Volkswagen’s ad about avoiding advertising bans ironically gets banned

Volkswagen’s “Too powerful for TV“ commercial was, apparently, too powerful for television in Australia. The humorous commercial was banned in the country for breaking advertising codes of conduct and for being “unsafe”.
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Daniel Swanick
November 13, 2018
AdvertisingVideo

People aren’t happy with the new Jack in the Box commercial

The burger chain Jack in the Box has recently drawn criticism for its new TV commercial. The ad for the company’s new Teriyaki Bowls riffs off the word “bowls” and features not-so-subtle references to male genitalia.
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Daniel Swanick
August 16, 2018
Advertising

Ad agency leases women’s armpits as advertising space

We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. But, if you think the saturation of advertisements in cities like London, New York or Japan are heavy now, just wait. An idea that literally goes to the…
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Daniel Swanick
July 23, 2018
Advertising

Google marketing overhaul could put marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.
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Daniel Swanick
July 12, 2018
MarketingWeb

It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.
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Daniel Swanick
January 25, 2018
Marketing

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is…
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Daniel Swanick
December 7, 2017
Marketing

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.
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Daniel Swanick
October 20, 2017
AdvertisingHabits

Facebook faces backlash after banning ad of a woman shaving her legs

We’ve all heard stories of Facebook and Instagram banning posts and advertisements that contain nudity. Their reasoning is that it’s adult content and not suitable for some of their users. Fair enough. However, sometimes it seems as though they pick and choose which posts they take down. The latest…
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Daniel Swanick
October 3, 2017
AdvertisingVideo

Snowbird ski resort cleverly uses 1-star review in its ad

From intermediate to expert skiers, Snowbird ski resort in Utah is renowned for its challenging slopes. However, one guest found the mountains to be a bit too challenging and wrote a 1-star review of his stay.
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Daniel Swanick
September 22, 2017
AdvertisingTravel

Zara’s ‘Love Your Curves’ ad draws harsh criticism and humorous responses

You should always be weary of what you say or post online—especially on Twitter. Clothing brand Zara certainly learned that after posting an ad showing two models with the tagline, “Love your curves.”
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Daniel Swanick
March 28, 2017
AdvertisingFashion & Beauty

New Burger King ad campaign has its restaurants up in flames

Burger King is serious about flame grilling its burgers. So much so that its new print ad campaign has the photos to prove it. Literally burning the house down, Burger King’s latest ads shows its restaurants up in flames; a consequence, according to the ads, of the…
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Daniel Swanick
March 14, 2017
AdvertisingMarketing

Student commercial goes viral after being ignored by Adidas

Adidas is a major brand with a host of international agencies. But the advertisement below went viral on YouTube; and it wasn’t created by any of Adidas’ agencies. Eugen Merher, a student at Germany’s Film Academy of Baden-Württemberg, has made an incredibly moving advertising short. 
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Daniel Swanick
January 18, 2017
MarketingVideo
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