App turns the Internet into a Kardashians free zone

Are you interested in keeping up with the Kardashians? If not, you’re probably just sick and tired of them clogging up all facets of the Internet. Don’t worry, a new app called #KardBlock aims to rid all mentions of the Kardashians from your internet browsing.

British viral marketer James Shamsi announced the app, called #KardBlock, that he created to filter any mention of Kim, Kanye, Kris, Kendall, Khloe, Kourtney and Kylie from the user’s news feed, because he was tired of being bombarded by Kardashian/Jenner news.

“Basically, what was happening was that there were Kardashians everywhere, and I wanted to do something about that,” says James. “But for me, when I follow pages, I am not doing it to get a constant stream of updates on the Kardashians.”

The app will not only wipe the Internet clean of the Kardashians, but it also promises to transform that empty content space into something a bit more substantive; and potentially something much less commercial.


“The concept is to replace Kardashian links with ones to charitable causes of all kind,” says Shamsi, barely disguising his revolutionary zeal. “But our ultimate goal is even bigger than just that. We are looking to disrupt the entire digital advertising space. We want to replace all advertising with donation links and important news widgets.”

Kardashian haters will be delighted to hear that Shamsi’s app is free. Since it was announced, upwards of 20,000 people have signed up for the beta version of the web browser extension. James has received harsh criticism—and even threatening phone calls— from Kardashian fans over his app. However, Twitter users seemed to love the idea of a Kardashian-free Internet.

What do you think of #Kardblock?