“Today,” a beautiful 24-hour minimalistic clock

Award-winning media artist and horologist Scott Thrift, creator of former Kickstarter project The Present (the 365-day clock that tells the story of the seasons using subtle gradients of pure colour to mark the Equinoxes & Solstices) has launched a new follow-up project.


His new Kickstarter project is a 24-hour minimalistic clock that reframes people’s perception of a day. Called Today, this timepiece moves at half the speed of a a regular clock and is designed to expand users’ perception of time.


Thrift explained, “I’ve lived with a prototype of ‘Today’ now for a year and it has been a transformative experience. The day has become wider and more fulfilling. [It] makes so much sense and feels so right that it’s become a foregone conclusion to make it available to the world.”

Today uses a unique 24-hour movement that was engineered and assembled in Germany. Its intuitive, numberless design reveals the full spectrum of the day at a glance, with noon and midnight gently divided by a cloud-like horizon of dawn and dusk.

today-minimalistic-clock-2 today-minimalistic-clock-3today-minimalistic-clock-4

Currently at $114,745 of its $24,000 goal on Kickstarter, you can learn more about Today in the video below or on its Kickstarter page.

Source: https://www.kickstarter.com/projects/scottthrift/today?token=1ed1349e

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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