Pantone has been a colour leader for a while now, but as designers, there are great many advantages of using Pantone as a colour guide. Designers routinely undergo multiple handovers each time they work on a project, and earlier this year, the company promised to simplify work processes for…
It’s true that people don’t look like their Instagram shots, or they’re not as happy as their Facebook profiles try to convince us. It’s also true that designers don’t use all those trendy font combinations you might think.