“Making the logo bigger!” is a painful punchline among designers worldwide. In fact, this common client request is loathed almost as much as “Looks great. Can you make this one minor change: try the logo with Helvetica?”

If you’re a designer like me, you’ve probably heard this ridiculous client request more than once. However, poking fun at this request is San Francisco-based designer Andrew Wendling. He’s started a humorous Tumblr blog that, instead of just making the logo bigger, deliberately goes overboard with the enlargement until only a small part of the logo is visible. The result is the creation of striking, minimalist-looking graphics that are made up of blocks of colours. The really interesting thing with making the logo bigger is that despite only showing a tiny portion, most people would still be able to name the brand each image represents.

Take a look at a few logos below and see how many you can identify. And don’t forget to check out Andrew’s blog for more logos.

Enlarged logos

Make the logo BIGGER!

Are these logos not big enough? Maybe you’re just not inspired enough. Have a listen below:

Sources: http://make-the-logo-bigger.tumblr.com/