Yahoo reminds us they still exist by redesigning their logo

The redesign signals a strategic change for the company as it prepares to introduce other products and services.

Descriptive vs non-descriptive logos: Which works best?

Abstract logos like McDonalds or descriptive ones like Burger King each have pros and cons to designing.

New Zealand City Council defends $98K smiley face rebrand

The Porirua City logo is described by the Taxpayers' Union as a "limp and childlike smiley face."

9 logo trends to keep an eye out for in 2019

A new year brings new opportunities, a fresh start, and new logo trends.

Discover the unlikely origins of 6 famous car logos

Having a strong logo can create significant value; and that’s no less true in the automotive industry. In fact, car logos are among the most widely recognized amongst brands across the world. But have you ever wondered about what’s behind the creation and evolution of famous car…

New survey finds people cannot correctly remember food brand logos

Despite millions spent on marketing, a new study by Kitchen Cabinet Kings finds that very few consumers can accurately remember food brand logos of the most well-known companies.

Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality,…

Website generates random briefs for you to practice logo design

What’s so difficult about creating a good logo? They’re usually simple, sometimes complex, but mostly something you should be able to do lickety-split. So, no problem, right? When you only see the result of a designer’s efforts, logo design can look like it was a…

What to expect with logo trends for 2018

You can often tell the era in which a logo was created by the fonts, colours, and styles used. Recognizing which logo trends will withstand the test of time is an essential part of choosing a style which feels fresh, relevant, and reflects the brand. 

Designer explains how to price logo design and other services

In a 30 minute video tutorial, designer Chris Do explains how to price logo designs with real-world examples.

How to spot a cheap logo design and improve it

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo…

7 logo design trends expected to emerge in 2017

There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced…
Categories
Archives