Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.
Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality, to keep its customers feeling comfortable all the time.Continue Reading..
What’s so difficult about creating a good logo? They’re usually simple, sometimes complex, but mostly something you should be able to do lickety-split. So, no problem, right? When you only see the result of a designer’s efforts, logo design can look like it was a simple task. But it’s not. A logo takes thought, creativity, and practice to make it great.Continue Reading..
You can often tell the era in which a logo was created by the fonts, colours, and styles used. Recognizing which logo trends will withstand the test of time is an essential part of choosing a style which feels fresh, relevant, and reflects the brand. Continue Reading..
If you’re a new designer just starting out, or even if you’ve been doing it a while, one of the more difficult parts of the job is coming up with prices for your services. Of those services, how to price logo design is one of the most contentious areas of the industry. After all, how much work does it take to design a logo?Continue Reading..
Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo tells consumers what your brand represents, and you don’t want to come across as cheap or unprofessional. Continue Reading..
There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced by yearly logo design trends. Continue Reading..
When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..
What if brands were forced to create company logos that represented what their image and behaviour represented. For example the FIFA logo has been re-designed to reflect the latest corruption scandal, while the Sony Pictures Entertainment Hack has been implemented into multiple logo redesigns. Continue Reading..
A logo is so much more than just text, graphics and colours. A logo has the power to create a lasting connection with consumers. Do you ever wonder why some logos are bright yellow and some red? Or why luxury business logos are usually black, white, while corporate logos are blue? Each component has been carefully crafted to ensure maximum impact; for example, the colour yellow is associated with the energy and joy of sunshine. Continue Reading..