Designer explains how to price logo design and other services

If you’re a new designer just starting out — or even if you’ve been doing it a while — one of the more difficult parts of the job is coming up with prices for your services. Of those services, how to price logo design is one of the most contentious areas of the industry. After all, how much work does it take to design a logo and what is the overall value of that brand going to be?

In a 30 minute video tutorial, designer Chris Do, founder of brand strategy design consultancy Blind, helps us with this task. As part of the workshop called Money Talk, Chris explains how to price logo designs with the help of real-world examples. This in-depth video also provides some useful tactics creatives can use in the future, including how to charge 10 times more for a logo. But how do you tell your client that creating a logo takes time and money? Designing a good logo is of course more difficult than it appears, and justifying that effort is a common problem amongst designers.

Watch the tutorial below and learn how to build a better pricing structure for your design work.

Pricing design work & creativity

  • 3:40 – Why logos are worth more to some companies than others.
  • 5:40 – Price the client not the job.
  • 7:45 – What does Blind charge to design a logo?
  • 8:25 – How do you quantify/justify the hours to a client?
  • 9:45 – Paula Scher’s approach.
  • 11:40 – Pricing role play.
  • 13:20 – Most entrepreneurs value time. Symmetry of logic.
  • 21:20 – Clients don’t choose the best option. They choose the least risky option.

If you’re looking for more tips, check out 6 steps to creating a captivating personal logo.