Each year, PANTONE experts choose the ‘Colour of the Year’. And they’ve announced their latest selection for 2017 even before the new year rolls around; Greenery 15-0343.
This bright, zesty shade has already been seen in interior design and on fashion runways. PANTONE’s yellow-green selection for 2017 elicits the feeling of the first days of spring and the resurgence of life. Greenery subtly suggests a deep breath of fresh air and a reinvigoration for a new year. It’s both vibrant and versatile enough to be paired with a wide range of colours, from neutrals to metallics.
As Pantone notes, every Colour of the Year is a colour snapshot of what takes place in our global culture. It serves as an expression of a mood and an attitude.
According to Leatrice Eiseman, Executive Director of the PANTONE Colour Institute, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Greenery merges with undertones of cool blues with vibrant yellows in the fashion industry. It’s a natural complement to a wide range of palettes. Similarly, as part of interior design, a Greenery-painted wall or piece of furniture delivers a pop of colour. The added benefit being that it creates the illusion of nature indoors, according to Pantone. Emotionally, it might improve self-esteem, reduce anxiety and heighten awareness of one’s surroundings.
Similar to the choice of Greenery, previous Colours of the Year have tended towards the bolder end of the spectrum. For 2016, PANTONE went with not one, but two soft colours. And in 2015 they went with the brownish-red Marsala. Advising the fashion, interior and packaging design industries on the use of colour in design, the PANTONE Colour Institute has been choosing a Colour of the Year since 1999.
You can read more about Greenery on PANTONE’s website, along with ten colour palettes that feature this refreshing tone.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.