A graphic designer out of the United Kingdom named Adam Chescoe has come up with a smart way to promote paper company Fedrigoni’s paper sample kit. Showcasing their Woodstock range of paper, Adam has turned the paper samples into a calendar.
Adam designed the calendar to fulfill a graphic designers’ need to meet and track the deadlines of their projects. The 365 page paper sample kit has tabs folded into them; the tabs can be pulled out to highlight the date of a looming deadline. Because of its circular design, the calendar can have more than one date to be viewed at once. And separating the pages to reveal the current date is a Fedrigoni branded wedge. However, this colourful paper sample calendar contains only the dates, not days of the week. And as such, it’s designed to be used again and again, year after year.
Also included in this creative paper sample kit is a radial swatch table providing information about the weights of the coloured papers used in the calendar. If you want to learn more about this innovative project, click here.
Let us know if you’d like to have one of these colourful paper sample kit calendars on your desk? And if advent calendars are more your thing, take a look at this beer one.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.