Concrete may seem an unlikely design material when talking about consumer goods, but the Masonic aims to change this perception. This debut watch from Aggregate Watches is the first to utilize a traditionally industrial material in a refined way.
There are numerous creations that have been fashioned in honour of inventor Nikola Tesla, and this steampunk-style analog Tesla Watch from ThinkGeek is one of the coolest.
Sometimes “smart” is simple. Created to promote Detroit-based Shinola’s Runwell watch, they’ve unveiled a humorous print ad that mercilessly skewers the technological capabilities of the Apple Watch.