Category: Marketing

22
Aug

App retention is like dating, so don’t end up a one-night-stand

In today’s mobile-first environment, every company seems to have a mobile app and everyone a genius mobile app idea. This is why it is not surprising that the app store is cluttered with underperforming applications by the millions. What might come as a surprise, however, is that even the top mobile applications can still struggle with app retention. The average application sees 90 percent of users gone after the first month.Continue Reading..

16
Aug

People aren’t happy with the new Jack in the Box commercial

The burger chain Jack in the Box has recently drawn criticism for its new TV commercial. The ad for the company’s new Teriyaki Bowls riffs off the word “bowls” and features not-so-subtle references to male genitalia.Continue Reading..

15
Aug

Expose catfishes by hiring a professional social media stalker

Online dating is at an all-time high. In fact, it’s quickly turned into a billion-dollar industry. And according to at least one poll, it’s the second most common way to find a significant other. But what if you want to know more details about your date without turning into a social media stalker? Easy. Hire a professional.Continue Reading..

09
Aug

Burger brand apologizes for using beheaded photojournalist in ad

Washington DC-based Z-Burger has apologized after causing a stir for its inappropriate use of an image for its marketing.Continue Reading..

30
Jul

Burger King highlights gender discrimination pricing with ‘Chick Fries’

Have you heard of the Pink Tax? It’s a term for the routine practice of charging more for products and services targeted to women than those targeted to men? Gender discrimination pricing has been around for years, but has gained more prominence lately thanks to a study showing just how common it is. That’s why, in its latest marketing stunt, Burger King decided to highlight the absurdity behind this gender discrimination pricing.Continue Reading..

23
Jul

Ad agency leases women’s armpits as advertising space

We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. But, if you think the saturation of advertisements in cities like London, New York or Japan are heavy now, just wait. An idea that literally goes to the pits, Japanese ad agency Wakino Ad Company has uncovered new advertising space that could turn a few heads… and arms.Continue Reading..

17
Jul

Shutterstock comes to the rescue in witty print ad campaign

Stock photography website, Shutterstock is used by designers and agencies the world over. And to highlight their coming to the rescue of those creatives, Dominican Republic ad agency Cazar DDB has created a trio of witty print ads to promote the stock photography company and its offerings.Continue Reading..

12
Jul

Google marketing overhaul could put marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.Continue Reading..

04
Jul

Facebook’s new AI ‘opens’ eyes in photos where they’re shut

It’s a common problem with having your photo taken: your smile is wide but your eyes shut just as the flash goes off. Not to worry, though. Facebook’s new AI can now open your eyes in photos where they’re closed.Continue Reading..

27
Jun

McDonald’s & KFC begin phasing out plastic straws

McDonald’s & KFC are the latest restaurant chains to join the war against plastic and phase out plastic straws across several of their outlets. However, this will most likely only be in their in overseas markets. This follows earlier news from McDonald’s claiming they’re “really close” to the point where all its packaging can be recycled.Continue Reading..

20
Jun

BK pulls lifetime Whopper ad to women impregnated by a World Cup player

Burger King Russia sparked outrage with an appalling ad campaign posted on their official social media account. The promotion promised a reward of 3 million Rubles (CDN$62,715) and a lifetime supply of Whoppers for any Russian woman impregnated by a World Cup player.Continue Reading..

11
Jun

KFC to test vegetarian fried chicken with the Colonel’s famous recipe

Vegetarians won’t have to opt for only fries the next time their friends want to go to KFC. The iconic chicken brand says it’s cooking up a new, healthier recipe; one that will be missing the restaurant chain’s most famous ingredient: chicken.Continue Reading..