Are you running an ecommerce website or business? If you are, you might want to take a look at the following infographic by Bargin Fox.
The exponential growth of ecommerce has been phenomenal. The last decade has seen many players big and small jumping onto the bandwagon. If you sell online, chances are you may have the right products, are targeting the right market, and getting a lot of visitors. But chances are that you’re struggling to convert the visitors into consumers.
You might be wondering why you are not able to make decent sales. Yet, you have the perfect product at a competitive price compared to your competitor. This is because buying is most often not a rational decision. Though people might seem like rational beings, they base most of their important decisions on emotions rather than reasons.
Titled 65 Proven Statistics About E-Commerce Consumer Psychology, the following infographic explores the various factors that help customers decide whether or not they’ll make a purchase from your website. Exploring points such as website design, usability, loading speed, payment options, and much more—the infographic indicates how these areas affect a customer’s shopping decision.
Did you know that people still shop with their eyes? 93% of consumers consider the visual appearance of the website to be the key deciding factor over whether they make a purchase or not. Check out the infogaphic below.
When it comes to e-commerce statistics, 96% of consumers find that videos are helpful when they make a purchase decision online. Another 93% find that the videos are also useful when comparison-shopping. Therefore it’s possible to increase conversions by 12.62%, when you replace an image with the video.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.