Tag: psychology

31
May

These 2 colours will increase your creativity and make you smarter

Colour can produce mental and emotional effects on sighted people in all facets of life. Red, blue, yellow and green all relate respectively to the body, mind, and emotions. You may know how to appear smarter in emails or meetings, even ways to be creative. However, scientists now believe there’s an even simpler way to make you smarter and more creative: colours.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

25
Apr

How to give—and receive—constructive criticism

You may have heard your personal trainer or your local fitness junkie say “no pain, no gain.” Well, unfortunately, that pain and gain relationship also applies to performance reviews. Giving someone negative criticism can be burdensome for even the most experienced manager.Continue Reading..

Drew is a Content Marketing Specialist at Siege Media.

11
Apr

Pantone tries to curb your road rage with interior mood lighting

Pantone and Korean automaker KIA have announced they’re collaborating to create a multi-coloured, dynamic mood lighting system for the 2019 K900 luxury sedan.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

09
Jan

The psychology of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Jun

Psychological tricks to get clients to buy your idea

As creatives who have to deal with clients, we all face one difficult and uncomfortable situation in our careers. You already have the project, so this isn’t about convincing them to pick you for the job. This is about guiding the client to accept that your design is perfect and contains everything they want.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Mar

Infographic: 11 psychological tricks to get people to do what you want

Do you feel like getting more of what you want? Do you want to be more likeable or personable? Serious self-improvement takes time, but what about a little instant gratification? While it’s not important to get your way, it does feel good sometimes.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.