McDonald’s plans to retail its own version of Balenciaga’s fries shoes

First it was a New York souvenir company that went after Balenciaga for copying a touristy tote, now it is McDonald's turn.

Volkswagen anti-texting & driving campaign turns crashed cars into phone cases

Taking your eyes off the road while driving, even for a second, could lead to disaster. When it comes to distracted driving, texting is becoming the number one concert. In fact, Canadians say that texting while driving is one of the biggest threats to their personal…

IKEA encourages you to pee on its ad

IKEA has come up with an ingenious way to get would-be parents into their Swedish stores. They’ve created a magazine ad that you pee on to determine if you’re pregnant.

Swedish train passengers ditch tickets, opt to be microchipped instead

Gone are the days of fair collectors asking to see your paper ticket on the train. One Swedish train company is offering passengers the option of being microchipped by having a biometric chip implanted into their hand.

Innovative levitating timepiece counts by minutes, hours, or even years

Swedish innovation and design company FLYTE works to create levitating art and design products to inspire people all over the world. And now they’ve unveiled a unique levitating timepiece that seeks bring the idea of time back to its physical routes.

The world’s most expensive potato chips

I’ve previously brought you some of the world’s most expensive food items; like the Glamburger, Juuni Ban hot dog, a $900 cupcake, and Krispy Kreme doughnut. Now, Swedish beer-makers, St. Erik’s Brewery, has created what is the world’s most expensive potato chips to go with…

The Swedish number: Talk to a random Swede

Sweden has just became the first country to get its very own telephone number. You can now call “The Swedish Number” at +46 771 SWEDEN (+46 771 793 336), which will connect callers from around the world with random Swedes who have signed up to be de facto…

Brilliant food packaging inspired by its contents

Swedish design studio Tomorrow Machine has come up with a series of clever, beautifully designed, eco-friendly food packaging.
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