Google marketing overhaul could put marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.
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Daniel Swanick
July 12, 2018
MarketingWeb

Puma’s Japanese-style embroidered sneakers pay homage to the Kimono

If you’re a fan of Japanese arts and culture, PUMA‘s new embroidered sneakers are perfect for those who want to add a bit of edge to their look.
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Daniel Swanick
July 10, 2018
Fashion & Beauty

Chicken meets doughnut in the newest food mashup: Donug

Move over sushi doughnuts, the Donug is latest doughnut-shaped food trend to grip the globe. If you’re repulsed by the idea of a chicken-flavoured doughnut or, perhaps, have your interest piqued by a doughnut-encrusted chicken nugget, it’s not really either of those things.
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Daniel Swanick
July 9, 2018
Food & BeverageTravel

Facebook’s new AI ‘opens’ eyes in photos where they’re shut

It’s a common problem with having your photo taken: your smile is wide but your eyes shut just as the flash goes off. Not to worry, though. Facebook’s new AI can now open your eyes in photos where they’re closed.
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Daniel Swanick
July 4, 2018
Social MediaTechnology & Innovation

Watch: How to better present logos and branding to clients

As designers, we know that we need to motivate people through communication. However, sometimes we forget that when it comes to our own work. Great design poorly presented can kill an idea. So how best to present logos and branding to the client to win them…
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Daniel Swanick
July 3, 2018
TipsVideoWork & Productivity

McDonald’s & KFC begin phasing out plastic straws

McDonald’s & KFC are the latest restaurant chains to join the war against plastic and phase out plastic straws across several of their outlets. However, this will most likely only be in their in overseas markets. This follows earlier news from McDonald’s claiming they’re “really close” to the point where…
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Daniel Swanick
June 27, 2018
MarketingNature

Blue, the most popular colour on the internet

The web is a very blue place, and not metaphorically, either. The Internet’s most heavily trafficked websites are literally coloured with nearly twice as many shades of blues as that of yellows and reds, and three times as much greens. But is the colour blue enriching…
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Daniel Swanick
June 25, 2018
Graphic DesignWeb

BK pulls lifetime Whopper ad to women impregnated by a World Cup player

Burger King Russia sparked outrage with an appalling ad campaign posted on their official social media account. The promotion promised a reward of 3 million Rubles (CDN$62,715) and a lifetime supply of Whoppers for any Russian woman impregnated by a World Cup player.
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Daniel Swanick
June 20, 2018
Social Media

AI uses wireless technology to sense people through walls

For decades, scientists have been looking to create x-ray vision to see through walls. And, in the past few years, they’ve succeeded; they created technology that uses WiFi to sense people through walls.
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Daniel Swanick
June 15, 2018
HealthTechnology & InnovationVideo

Japanese fashion brand creates crotch accentuating pants

Last year say an exorbitant number of strange fashion trends, but this one is probably the weirdest so far for 2018. Former Louis Vuitton designer Kim Jones just dropped a new collaboration with GU, a budget-minded branch of Uniqlo in Japan. And it has people baffled…
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Daniel Swanick
June 14, 2018
Fashion & Beauty

How to handle different types of difficult customers

If you own your own business or work in sales or marketing, you’ve likely run into a challenging customer at one point or another. While every buyer is different and has unique needs and wants, if you understand a few key types of customers you…
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Emily Campbell
June 13, 2018
InfographicWork & Productivity

KFC to test vegetarian fried chicken with the Colonel’s famous recipe

Vegetarians won’t have to opt for only fries the next time their friends want to go to KFC. The iconic chicken brand says it’s cooking up a new, healthier recipe; one that will be missing the restaurant chain’s most famous ingredient: chicken.
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Daniel Swanick
June 11, 2018
Food & BeverageMarketing
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