Talk about being burned. A Burger King location in Queens, New York, has taken a jab at McDonald’s for Halloween. In the amusing prank, a BK restaurant was transformed into the ghost of its famous rival. The entire building was draped in white sheets, accompanied by a sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”
According to Adweek, the antic was executed by agency David in Miami. Videos of the prank were uploaded to Burger King’s official YouTube channel and can be viewed below.
The stunt was limited to the just this Burger King location at 92-85 Queens Blvd. Adding insult to injury, Burger King doled out burgers in containers disguised as McDonald’s ghost boxes with the same flame-grilled zinger.
McDonald’s quickly responded: “Who wouldn’t want to masquerade as McDonald’s for Halloween when we are serving up treats like McCafé beverages, apple pies, and our World Famous Fries,” said Terri Hickey, a McDonald’s spokeswoman.
Hickey revealed no plans for McDonald’s retaliation, but it’s no matter. Social media has already crowned Burger King the winner of this Halloween.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.