Burger King launches illustrated Christmas packaging

With the Christmas season kicking into high gear, Burger King has announced their limited edition packaging for the festive holiday. The illustrated packaging features several colourful motifs.

Designed by agency Turner Duckworth, the illustrated packaging series includes reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, joyful takeaway bags and even a few holiday-themed characters on the always-animated Chicken Fries box.

Burger King Illustrated Christmas Sandwich Wrap
Burger King Illustrated Christmas Packaging

The series will be released across the United Kingdom, as well as select European, American, Latin American and Asian locations.

The designs also coincide with BK’s special Winter Whopperland menu, which will be available until January 12th. The Christmas packaging follows other recent successful global launches, including the Halloween Whopper sandwich, Peace Day Burger and Proud Whopper sandwich — all of which featured innovative, limited-edition packaging.

Burger King Illustrated Christmas Drink Cup

“The Burger King brand is always looking for innovative ways to surprise and delight our guests – whether it is with our great-tasting new products or a seasonal twist on the guest experience,” said Fabiana Anauate, Marketing VP for the Burger King brand.

“The new, limited-edition packaging gives guests new ways to celebrate the holidays in a very authentic BK way. At Burger King restaurants, we like to encourage all the unique and different ways our guests get into the spirit.”

Burger King Illustrated Christmas Coffee Cup
Burger King Illustrated Christmas Coffee Cup
Burger King Illustrated Christmas Coffee Cup

What do you think about Burger King’s Christmas packaging? Comment below or check out Whopper Wine.


Source: http://fandbnews.com/burger-king-turner-duckworth-launch-new-christmas-packaging/

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