Ad agency leases women’s armpits as advertising space

We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. But, if you think the saturation of advertisements in cities like London, New York or Japan are heavy now, just wait. An idea that literally goes to the…
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Daniel Swanick
July 23, 2018
Advertising

Shutterstock comes to the rescue in witty print ad campaign

Stock photography website, Shutterstock is used by designers and agencies the world over. And to highlight their coming to the rescue of those creatives, Dominican Republic ad agency Cazar DDB has created a trio of witty print ads to promote the stock photography company and its offerings.
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Daniel Swanick
July 17, 2018
AdvertisingPhotography

Fruit of the Loom has a message for shirtless selfie men on Instagram

For men on social media, the shirtless selfie has become a ubiquitous calling card, shamelessly saying, “Here I am! See me! Notice me! ‘Like’ me!” Clothing brand Fruit of the Loom has taken notice and are worried that men’s lower-quality shirts are being #ripped and #shredded.
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Daniel Swanick
May 28, 2018
AdvertisingHumourVideo

New survey finds people cannot correctly remember food brand logos

Despite millions spent on marketing, a new study by Kitchen Cabinet Kings finds that very few consumers can accurately remember food brand logos of the most well-known companies.
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Daniel Swanick
May 7, 2018
AdvertisingLifestyle

Spice up your Valentine’s with KFC’s chicken scratch & sniff cards

This Valentine’s Day, KFC wants you to send your crush a special card. To show your loved ones how much you care, give them a fried chicken scratch & sniff Valentine’s Day card featuring Colonel Sanders.
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Daniel Swanick
February 12, 2018
AdvertisingFood & BeverageHoliday

The top 5 commercials from the 2018 Super Bowl

By now you probably know that the Eagles upset the Super Bowl favourites, the Patriots. But, if you watched the Super Bowl mainly for the new commercials, you probably got to see the best and worst that money can buy.
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Daniel Swanick
February 6, 2018
AdvertisingVideo

Spotify reveals 2017 users’ most embarrassing listening habits

The popular streaming service Spotify has once again erected a number of billboards that expose the shameless listening habits of some of its users. Titled 2018 Goals, the new campaign proves that clearing out your “recently played” just isn’t enough anymore. 
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Daniel Swanick
December 27, 2017
AdvertisingHabits

KFC launches festive bucket designs created by 5 artist collectives

Just in time for the holidays, KFC has unveiled a series of six new limited edition festive bucket design. Forgoing KFC’s typical festive campaign, this year they’ve decided to put their iconic bucket in the spotlight.
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Daniel Swanick
December 15, 2017
AdvertisingHolidayVideo

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.
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Daniel Swanick
October 20, 2017
AdvertisingHabits

Facebook faces backlash after banning ad of a woman shaving her legs

We’ve all heard stories of Facebook and Instagram banning posts and advertisements that contain nudity. Their reasoning is that it’s adult content and not suitable for some of their users. Fair enough. However, sometimes it seems as though they pick and choose which posts they take down. The latest…
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Daniel Swanick
October 3, 2017
AdvertisingVideo

Snowbird ski resort cleverly uses 1-star review in its ad

From intermediate to expert skiers, Snowbird ski resort in Utah is renowned for its challenging slopes. However, one guest found the mountains to be a bit too challenging and wrote a 1-star review of his stay.
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Daniel Swanick
September 22, 2017
AdvertisingTravel

Controversial KFC Whole Chicken ad will not face an investigation

We all know that the meat we eat used to be a barnyard animal. And as both an Art Director and a farmer, I know that not a lot of people like being reminded of that fact. That, however, is some of the criticism behind…
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Daniel Swanick
August 30, 2017
AdvertisingVideo
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