Category: Marketing

11
Sep

Company makes humorous soaps for all types of people

Do you still use bar soaps or do you use a body wash? If you still use bars, then these products might be just what you’re looking for. And while the soap industry may not be known for its sense of humour, an American company is changing that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Aug

Controversial KFC ad will not face an investigation despite complaints

We all know that the meat we eat used to be a barnyard animal. And as both an Art Director and a farmer, I know that not a lot of people like being reminded of that fact. That, however, is some of the criticism behind KFC’s first ad from agency Mother, which recently won the account in a review that included 15-year incumbent BBH.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Aug

Heinz creates Chicago Dog Sauce for the city that won’t use ketchup

People put a lot of things on their hot dogs in Chicago; the one thing they absolutely won’t put on is ketchup. Most Chicagoans opt for mustard, relish, onion and pickled condiments instead. Where this rule originated is a mystery, but one by which natives of the Windy City dutifully abide by.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

18
Aug

Award winning ads show how humans are getting dumber

Our world is populated by different kinds of people, all with hugely varying levels of intelligence. And while most consider themselves intelligent, it can be very hard to get an accurate assessment of our own intelligence. After all, our thoughts tend to sound smart in our own head.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Aug

KFC creates $20,000 Zinger Burger from a meteorite

We live in an age of viral pranks where companies will do almost anything to get your attention. Some go with the trends, like Starbucks’ Unicorn Frappuccino. Not wanting be buried under all the social media hype is KFC, which just released a new line of apparel, accessories, and home goods, shamelessly marketed to millennials.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

09
Aug

Clever ads use optical illusions to encourage pet adoption

Pet adoption is a wonderful thing. Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete. Photographer Amol Jadhav along with art director Pranav Bhide took that concept and transformed a brilliant idea into striking ads that are more than meets the eye. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

31
Jul

LEGO builds its way to award-winning campaign at Cannes festival

After a decade of being nearly forgotten, LEGO has rebuilt itself into a global toy juggernaut. Fuelled in part by The LEGO Movie‘s popularity, the company surpassed rival Mattel to become the biggest toy manufacturer in the world. The LEGO bricks are available in 53 different colours, with 19 billion elements produced every year. And more than 400 billion LEGO bricks have been produced since 1949.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Jul

Smirnoff humorously trolls Trump with new transit ad

Whether you like your vodka straight, on the rocks or in your Bloody Mary, there’s a reason Smirnoff received a ton of buzz recently. In its new transit shelter ad campaign, Smirnoff takes a shot at President Donald Trump.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Jul

Prada retails a single paperclip for $185US

Prada is selling a $185US money clip that looks like a paperclip. Yes, it’s literally just a fancy version of a paperclip that’s probably on your desk. Barney’s New York has just retailed a sterling silver Prada clip, and it’s the latest item to join the list of things you should be able to afford but can’t.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
Jul

ASICS responsive print ad determines the running shoes you need

Running is one of the easiest sports to jump into, and one of the most popular. But did you know that it’s hard on your body and can lead to serious long-term injuries? In fact, thousands of runners don’t use the proper running shoes for their foot type.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Jun

The mobile McDonald's drive-thru

If you’re in a hurry, getting lunch at the drive-thru is a convenient way to get your fast food. But what if that wasn’t convenient enough for you? Well, McDonald’s isn’t going to wait for you to come to its brick-and-mortar; rather, it’s taken the initiative to bring its burgers and fries straight to you with its Drive-Thruck.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

14
Jun

Danish fashion label RAINS sues Zara for copying its raincoat design

Zara has a reputation for taking runway designs and making affordable versions for everyday consumers. However, they’ve taken a lot of heat in the last few months, starting with their Love Your Curves ad, and now this: Danish outerwear label RAINS recently announced it is filing a lawsuit against Zara’s parent company for allegedly copying its raincoat design.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.