Category: Marketing

17
Feb

Snapchat Spectacles may soon play a big role in recruiting talent

If you’ve been avoiding Snapchat, whether personally or professionally, it’s time to start paying attention. It’s a mobile phenomenon which enjoys 100 million users daily, watching 10 billion videos each day. When Snapchat Spectacles were first released, they only seemed to be a playful extension of the app. However, it turns out that these glasses have been used to help recruit talent.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

14
Feb

Airbnb and PANTONE create green wonderland to help fight the winter blues

Airbnb and PANTONE have joined up to create a one-of-a-kind nature-filled space that brings the outdoors, inside. Inspired by the Pantone’s 2017 Colour of the Year, Greenery, the Outside In house in the heart of London, is designed to encourage visitors to embrace 2017 with fresh optimism.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Feb

Spotify reveals users’ most embarrassing listening habits via billboards

Were you the one who used Spotify to play “Sorry” 42 times last Valentine’s day? If you had unlimited access to people’s listening habits, the results would be more intriguing than you could imagine.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

31
Jan
26
Jan
19
Jan

Infographic: Ten of the biggest brand disasters of 2016

Branding is a tricky business and it’s difficult to get it right all the time; and sometimes companies can fail, big time. 2016 was a big year for brands like Johnson & Johnson’s, Volkswagen, Uber, and Samsung. All of which have come under fire for making mistakes before or after releasing products.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

18
Jan

Adidas 'Break Free' ad goes viral after being rejected by the company

Adidas is a major brand with a host of international agencies. But the advertisement below went viral on YouTube; and it wasn’t created by any of Adidas’ agencies. Eugen Merher, a student at Germany’s Film Academy of Baden-Württemberg, has made an incredibly moving advertising short. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

05
Jan

Clever campaign for erotic books gets around censorship

How can you create an advertising campaign for a series of erotic books without getting dealing with censorship? That was the challenge for Brussels-based communications agency Mortierbrigade.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Dec

The weirdest crowdfunding fails

Crowdfunding has created plenty of opportunities for aspiring businesses in recent years. It helps give them an opportunity to introduce exciting new inventions and products. However, it can also be risky. You hand money to internet strangers who give you nothing but a promise in return.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

28
Dec

Artist helps friends bar with creative chalk signs

The Spirits Tavern in Dahlonega, Georgia had been seeing a decline in patrons. That’s when owner Sabrina Walker had the idea to recruit local artists to design chalk signs for her business. She managed to get a friend of hers, Ollie Wolff Pruitt, aka littlewolff, to take on the project. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Dec

Bathroom spray uses real gold particles to remove odour

If a unicorn farted golden rainbows into a bottle, would you buy it? Even if it’s guaranteed to give you “the best-smelling poop of your life” or your money back? And no, you’re not having a scatological acid trip… but it might be the closest you’ll get.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Nov

Minimalist WWF ads show the impact of global warming

Climate change is already having a significant impact on global ecosystems and communities. Rising average temperatures don’t simply mean warmer winters. Some regions are already experiencing more extreme heat, cold, flooding and drought. To help raise awareness, Leo Burnett Philippines has come up with a collection of print ads for WWF.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.