Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality,…

Bold yet minimalist Adidas footwear inspired by architecture

Sometimes, architectural influences seep past the walls and into other mediums. Adidas has borrowed from the grid designs of urban planning, architecture and nature, once featured in its silhouettes from the 80s. Their new footwear, the Deerupt, embraces a fresh take on the concept for 2018.

LEGO to launch first ever plant-based plastic pieces

Later this year, LEGO will be launching new botanical elements such as leaves, bushes and trees made from a plant-based plastic. In the company’s bid to reduce their plastic waste, the new pieces will be made with a plant-based material sourced from sugarcane.

Lacoste replaces iconic crocodile logo with 10 endangered species

Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who…

Artist accuses Domino’s Pizza of plagiarism

They say that great artists steal, while poor artists borrow; and this often leads to accusations of plagiarism. In fact, companies have been caught on several occasions plagiarizing other artists work for their own gains.

LCBO pays agency CDN$650,000 for Ontario Cannabis Store logo

This week, the corporate branding for Ontario’s soon-to-be legal marijuana stores was unveiled by the Liquor Control Board of Ontario (LCBO). The Ontario Cannabis Store (OCS) will be the brand name of Ontario’s cannabis agency, including its stores and online channel.

Pringles releases limited edition Ramen flavour

Two college staples have united in one cardboard tube of dehydrated snacks. Pringles has teamed up with Nissin, producers of Cup Noodles, to make a limited edition Top Ramen Chicken–flavoured Pringles potato chips.

Instagram and Snapchat disable Giphy after racist GIF surfaces

Both Instagram and Snapchat have temporarily disabled their Giphy GIF sticker features after reports of a racist GIF on the platforms surfaced.

Coca-Cola to launch its first alcoholic drink

Coca-Cola isn’t just about soda, they sell many different beverages including water, flavoured sugar water, milk, iced tea and more. In fact, in the early days of the company from 1886 – 1929, Coca-Cola even had cocaine in it. However, alcohol has never been on that…

Johnnie Walker releases Jane Walker to attract women

Johnnie Walker is the latest company to a release female version of its product. In an attempt to draw more women to the world’s bestselling scotch, as well as acknowledge a broader push toward gender equality, Johnnie Walker has released Jane Walker.

Instagram trial lets users see who takes screenshots of their stories

Instagram recently began testing a new feature that Snapchat helped make famous: notifying users when other people take screenshots of photos and videos in Instagram Stories.

Suit company loses thousands of online followers after releasing same-sex ads

Most companies try to avoid controversy. While it does get you a lot of press, there are too many chances for it to go wrong. Regardless, Amsterdam-based menswear company SuitSupply gave it a shot.
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