How to get more positive online reviews for your business
Positive online reviews can tip the balance in your favour when it comes to consumer decision making. So if you think online reviews get lost in all the Internet noise, think again.
Organ donation ad featuring Jesus at the crucifixion sparks controversy
An Australian group has released a new ad to promote organ donation. And as they point out in the ad, organ donation can save lives. However, the number of people who register for organ donation remains relatively low.
Oreo tries new flavours by debuting seaweed cookies
Oreo keeps trying to create new flavour innovations to entice consumers—which can be both good and bad for cookie lovers.
KFC embraces zero waste movement with edible wrappers
3.5 million tons of plastic and other solid waste are generated each day across the world, according to researchers. Yet, there are a growing number of companies and people who are joining the zero waste movement.
IHOP surprises fans with pumpkin pancake beer dubbed IHOPS
People seem to get excited at the beginning of fall with all of the pumpkin-flavoured foods and drinks. And The International House of Pancakes (IHOP) tends to fill that demands with their Pumpkin Pancakes. This year, however, they’re trying something different with pumpkin flavours.
Burger King’s AI-written ads prove tech can’t substitute great ideas
Using artificial intelligence (AI) to revolutionize the future of marketing might be a threat to certain jobs, but Burger King isn’t buying into it yet.
Last Blockbuster now has a craft beer brewed in its honour
For those who remember a time before Netflix when watching a new release movie meant getting your hands on a physical VHS or DVD, Blockbuster was the place to go.
Lingerie campaign celebrates models of all sizes and bans airbrushing
UK-based lingerie brand Figleaves has released its latest campaign that includes a cast models of different sizes, shapes and ethnicities. What also makes this campaign special is that Figleaves is the latest brand to ban airbrushing in their ads.
Domino’s ends free pizza for life deal with brand tattoo
Apparently, the idea of getting free pizza in Russia is a powerful promotion. In fact, it turned out to be so powerful that Domino’s Pizza had to end their promotion as quickly as it began. Domino’s had offered free pizza for life to anyone who got…
Discover the unlikely origins of 6 famous car logos
Having a strong logo can create significant value; and that’s no less true in the automotive industry. In fact, car logos are among the most widely recognized amongst brands across the world. But have you ever wondered about what’s behind the creation and evolution of famous car…
KFC really wants a baby named Harland and is willing to pay
Future parents are getting a chance at US$11,000 to jumpstart on their future baby’s college education this September. The only catch is that they have to brand their child with the name Harland, after KFC founder Colonel Harland Sanders.
Nike issues comeback after French Open bans Serena Williams’ catsuit
Officials at the French Open have announced they will ban Serena Williams’ signature black catsuit from future tournaments.
