Infographic: 32 tips for successful mobile marketing

Mobile devices have transformed the way people engage with brands. Not only do 80% of internet users own a smartphone, but they also spend 60% of their online media consumption time on mobile platforms. From opening your marketing email to reading a post on your…
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Tony Huynh
May 30, 2018
InfographicMarketing

Fruit of the Loom has a message for shirtless selfie men on Instagram

For men on social media, the shirtless selfie has become a ubiquitous calling card, shamelessly saying, “Here I am! See me! Notice me! ‘Like’ me!” Clothing brand Fruit of the Loom has taken notice and are worried that men’s lower-quality shirts are being #ripped and #shredded.
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Daniel Swanick
May 28, 2018
AdvertisingHumourVideo

Kentucky Fine China bucket celebrates the royal wedding

If you weren’t lucky enough to attend the royal wedding between Meghan Markle and Prince Harry or catch it on TV, you can still commemorate it. How you ask? With a KFC commemorative porcelain bucket.
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Daniel Swanick
May 22, 2018
Marketing

Cherry blossom tree made from over 800,000 LEGO bricks

Each spring, people visit Japan to see the cherry blossom trees in full bloom. And while they unfortunately only bloom for a short period, there’s one place where you can see a cherry blossom in constant bloom: LEGOLAND® Japan.
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Daniel Swanick
May 15, 2018
MarketingNatureVideo

Volkswagen anti-texting & driving campaign turns crashed cars into phone cases

Taking your eyes off the road while driving, even for a second, could lead to disaster. When it comes to distracted driving, texting is becoming the number one concert. In fact, Canadians say that texting while driving is one of the biggest threats to their personal…
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Daniel Swanick
May 11, 2018
HabitsMarketingTechnology & InnovationVideo

IDEA is an IKEA parody that stocks items they would never think of

Swedish giant IKEA has successfully turned flat-pack furniture into the gold standard for household products. With hundreds of stores in dozens of countries, the Swedish brand sells a multitude of different items, including furniture for pets.
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Daniel Swanick
May 9, 2018
Marketing

New survey finds people cannot correctly remember food brand logos

Despite millions spent on marketing, a new study by Kitchen Cabinet Kings finds that very few consumers can accurately remember food brand logos of the most well-known companies.
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Daniel Swanick
May 7, 2018
AdvertisingLifestyle

Facebook is testing expiring friend requests

The new test feature from Facebook drives the point home that some friendships just aren’t made to last. Like Snapchat’s time-sensitive messages, Facebook now has expiring friend requests.
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Daniel Swanick
April 26, 2018
Social Media

Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality,…
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Daniel Swanick
April 12, 2018
Graphic DesignMarketing

Bold yet minimalist Adidas footwear inspired by architecture

Sometimes, architectural influences seep past the walls and into other mediums. Adidas has borrowed from the grid designs of urban planning, architecture and nature, once featured in its silhouettes from the 80s. Their new footwear, the Deerupt, embraces a fresh take on the concept for 2018.
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Daniel Swanick
April 4, 2018
MarketingTechnology & Innovation

LEGO to launch first ever plant-based plastic pieces

Later this year, LEGO will be launching new botanical elements such as leaves, bushes and trees made from a plant-based plastic. In the company’s bid to reduce their plastic waste, the new pieces will be made with a plant-based material sourced from sugarcane.
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Daniel Swanick
March 29, 2018
MarketingNatureTechnology & Innovation

Lacoste replaces iconic crocodile logo with 10 endangered species

Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who…
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Daniel Swanick
March 21, 2018
MarketingNatureVideo
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