Clever cereal packaging concept is easier to use

We’re not all coordinated first thing in the morning, and sometimes the simple act of pouring from a bulky cereal box can lead to messy spills. But some early-rising design students from India have created a cereal packaging concept that might make pouring your Froot Loops easier.

Designer Prachi Deshingkar and Shikha Kanakla, from MIT Institute of Design India, have redesigned the Froot Loops cereal packaging. Their new redesign concept is not only vibrant, but also more convenient to use. The packing has a unique octagonal shape with edges that are easy to hold, and transparent window slots so that the contents can be seen.


Unlike most cereal boxes with the wide opening at the top, the redesigned cereal packaging concept has a flap at the top of the box, shaped liked Froot Loops’ mascot Toucan Sam’s beak. Users can lift up to pour the cereal out easily, without spilling its contents all over. The packaging is also filled with lots of illustrations and nutritional values on the sides.


What do you think of this redesign concept? If you want to take a closer look, click here.


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