Did you know that KFC is the number one delivery expert of the food category in Thailand? Probably not. However to celebrate this achievement, the fast food chain created a series of limited edition packaging for its customers.
KFC Thailand recently expanded its quick delivery service to all the provinces in that country. And as a result, they took all of their existing takeaway packages and added a unique exterior design. The packaging has an almost liquid feeling. The colours and labels look like standard KFC packaging, but the items are warped in a way that makes them appear as though they have moved at hi-speed. KFC Thailand’s unusual new packaging is a way to encourage people who appreciate the service to order even more. These unique packages were only given out to the company’s top customers and spenders, which they could keep at home as “trophies”.
Watch the video below to learn more:
If you want to see other unique KFC packaging, check out their edible coffee cups.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.