Clients, while a necessary evil, are part of a designer’s life. Sure, they make up excuses to try to get cheaper work. And yes, they often make ridiculous demands. But designers don’t always tell their clients the truth either.
Like most creatives, you’re probably undervaluing the work you do. Maybe it’s because you don’t want to scare off a potential client, you’re trying to compete with other designers, or you’re just not sure how.
When design-illiterate executives get involved in the design process, it’s never a good thing. Designers often face this unavoidable scenario; various individuals wanting to contribute their two cents’ worth in the design process.
According to Creative Director Liza Enebeis, there are 12 types of designers out there. To do this, she consults her inner Zodiac to bring you your designer star sign. Find yours and discover what it has to offer.
Daniel Swanick has been working as both a freelance and in-house Art Director / Senior Graphic Designer in the Greater Toronto Area for over ten years. He looks at every project from both a creative and strategic point-of-view to deliver engaging, conceptually driven ideas.