How to spot a cheap logo design and improve it

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo…
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Daniel Swanick
April 3, 2017
Art & DesignTipsWork & Productivity

7 logo design trends expected to emerge in 2017

There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced…
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Daniel Swanick
January 30, 2017
Art & DesignInfographic

The importance of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.
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Daniel Swanick
January 9, 2017
Art & Design

How to make your portfolio website stand out from the crowd

If you want to be discovered for your creative abilities, the quickest and easiest way is online. A portfolio website—with assistance from social media—is the best way to show the world what you can do. In fact, it can even help attract the attention of…
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Daniel Swanick
September 2, 2015
Art & DesignTipsWebWork & Productivity

Designer humorously responds to client request to “Make the logo bigger”

“Making the logo bigger!” is a painful punchline among designers worldwide. In fact, this common client request is loathed almost as much as “Looks great. Can you make this one minor change: try the logo with Helvetica?”
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Daniel Swanick
August 30, 2015
Graphic DesignHumour

If logos were honest about the brands they represented

Logo design and branding are the best ways to create a visual touch point for products and services. But they don’t always accurately reflect the products that they stand for. And as much as we love certain brands for their visually appealing logos, what if famous brands were…
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Daniel Swanick
August 28, 2015
Graphic DesignHumourMarketing

How big brands use colour to affect your emotions

More than just text and symbols, a logo has the power to create a lasting connection with consumers.
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Daniel Swanick
August 24, 2015
Graphic DesignInfographicLifestyleMarketing

Emerging logo design trends to look for this year

A trend report by LogoLounge has revealed the some of the biggest visual styles and influences in logo design for 2015. The report also reveals how the advent of new digital devices has changed designers’ approaches to creating stylish, memorable logos.
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Daniel Swanick
July 8, 2015
Graphic Design
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