How to uncover brilliant ideas when brainstorming

Coming up with smart, fresh new ideas or marketing campaigns isn’t easy. And when your job requires churning them out on a daily basis, it isn’t hard to hit a mental wall. And while brainstorming is essential to your success, learning how to uncover brilliant ideas…
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Daniel Swanick
March 22, 2018
InfographicWork & Productivity

Lacoste replaces iconic crocodile logo with 10 endangered species

Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who…
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Daniel Swanick
March 21, 2018
MarketingNatureVideo

What to expect with logo trends for 2018

You can often tell the era in which a logo was created by the fonts, colours, and styles used. Recognizing which logo trends will withstand the test of time is an essential part of choosing a style which feels fresh, relevant, and reflects the brand. 
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Daniel Swanick
March 20, 2018
Graphic DesignInfographic

Artist accuses Domino’s Pizza of plagiarism

They say that great artists steal, while poor artists borrow; and this often leads to accusations of plagiarism. In fact, companies have been caught on several occasions plagiarizing other artists work for their own gains.
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Daniel Swanick
March 19, 2018
LifestyleSocial Media

LCBO pays agency CDN$650,000 for Ontario Cannabis Store logo

This week, the corporate branding for Ontario’s soon-to-be legal marijuana stores was unveiled by the Liquor Control Board of Ontario (LCBO). The Ontario Cannabis Store (OCS) will be the brand name of Ontario’s cannabis agency, including its stores and online channel.
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Daniel Swanick
March 15, 2018
Graphic DesignMarketing

Pringles releases limited edition Ramen flavour

Two college staples have united in one cardboard tube of dehydrated snacks. Pringles has teamed up with Nissin, producers of Cup Noodles, to make a limited edition Top Ramen Chicken–flavoured Pringles potato chips.
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Daniel Swanick
March 14, 2018
Food & BeverageMarketing

Instagram and Snapchat disable Giphy after racist GIF surfaces

Both Instagram and Snapchat have temporarily disabled their Giphy GIF sticker features after reports of a racist GIF on the platforms surfaced.
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Daniel Swanick
March 12, 2018
LifestyleSocial Media

Coca-Cola to launch its first alcoholic drink

Coca-Cola isn’t just about soda, they sell many different beverages including water, flavoured sugar water, milk, iced tea and more. In fact, in the early days of the company from 1886 – 1929, Coca-Cola even had cocaine in it. However, alcohol has never been on that…
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Daniel Swanick
March 9, 2018
Food & BeverageMarketing

Ecocapsule: The futuristic self-sustainable micro-home

With energy rates going nowhere but up, maybe you’re looking to live off-the-grid; or you’re someone who dreams of traveling with a self-sustaining mobile home. If size doesn’t matter, then the Ecocapsule might be your perfect earth-friendly dwelling.
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Daniel Swanick
March 7, 2018
NatureTechnology & Innovation

Handcrafted fairytale dresses designed by Sylvie Facon

Inspired by nature, fairytales and women’s figure, French designer Sylvie Facon aspires to design dresses that are very feminine, refined, and meticulous. She sews dresses with beautiful fabrics and such an incredible attention to detail that they would steal any catwalk.
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Daniel Swanick
March 6, 2018
Fashion & Beauty

Johnnie Walker releases Jane Walker to attract women

Johnnie Walker is the latest company to a release female version of its product. In an attempt to draw more women to the world’s bestselling scotch, as well as acknowledge a broader push toward gender equality, Johnnie Walker has released Jane Walker.
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Daniel Swanick
March 5, 2018
Food & BeverageMarketing

Instagram trial lets users see who takes screenshots of their stories

Instagram recently began testing a new feature that Snapchat helped make famous: notifying users when other people take screenshots of photos and videos in Instagram Stories.
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Daniel Swanick
March 1, 2018
Social MediaWeb
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