Cherry blossom tree made from over 800,000 LEGO bricks

Each spring, people visit Japan to see the cherry blossom trees in full bloom. And while they unfortunately only bloom for a short period, there’s one place where you can see a cherry blossom in constant bloom: LEGOLAND® Japan.

Volkswagen anti-texting & driving campaign turns crashed cars into phone cases

Taking your eyes off the road while driving, even for a second, could lead to disaster. When it comes to distracted driving, texting is becoming the number one concert. In fact, Canadians say that texting while driving is one of the biggest threats to their personal…

IDEA is an IKEA parody that stocks items they would never think of

Swedish giant IKEA has successfully turned flat-pack furniture into the gold standard for household products. With hundreds of stores in dozens of countries, the Swedish brand sells a multitude of different items, including furniture for pets.

New survey finds people cannot correctly remember food brand logos

Despite millions spent on marketing, a new study by Kitchen Cabinet Kings finds that very few consumers can accurately remember food brand logos of the most well-known companies.

Facebook is testing expiring friend requests

The new test feature from Facebook drives the point home that some friendships just aren’t made to last. Like Snapchat’s time-sensitive messages, Facebook now has expiring friend requests.

Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality,…

Bold yet minimalist Adidas footwear inspired by architecture

Sometimes, architectural influences seep past the walls and into other mediums. Adidas has borrowed from the grid designs of urban planning, architecture and nature, once featured in its silhouettes from the 80s. Their new footwear, the Deerupt, embraces a fresh take on the concept for 2018.

LEGO to launch first ever plant-based plastic pieces

Later this year, LEGO will be launching new botanical elements such as leaves, bushes and trees made from a plant-based plastic. In the company’s bid to reduce their plastic waste, the new pieces will be made with a plant-based material sourced from sugarcane.

Lacoste replaces iconic crocodile logo with 10 endangered species

Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who…

Artist accuses Domino’s Pizza of plagiarism

They say that great artists steal, while poor artists borrow; and this often leads to accusations of plagiarism. In fact, companies have been caught on several occasions plagiarizing other artists work for their own gains.

LCBO pays agency CDN$650,000 for Ontario Cannabis Store logo

This week, the corporate branding for Ontario’s soon-to-be legal marijuana stores was unveiled by the Liquor Control Board of Ontario (LCBO). The Ontario Cannabis Store (OCS) will be the brand name of Ontario’s cannabis agency, including its stores and online channel.

Pringles releases limited edition Ramen flavour

Two college staples have united in one cardboard tube of dehydrated snacks. Pringles has teamed up with Nissin, producers of Cup Noodles, to make a limited edition Top Ramen Chicken–flavoured Pringles potato chips.
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