Category: Marketing

21
Mar

Lacoste replaces iconic crocodile logo with 10 endangered species

Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who are currently at risk of extinction.Continue Reading..

19
Mar

Artist accuses Domino’s Pizza of plagiarism

They say that great artists steal, while poor artists borrow; and this often leads to accusations of plagiarism. In fact, companies have been caught on several occasions plagiarizing other artists work for their own gains.Continue Reading..

15
Mar

LCBO pays agency CDN$650,000 for Ontario Cannabis Store logo

This week, the corporate branding for Ontario’s soon-to-be legal marijuana stores was unveiled by the Liquor Control Board of Ontario (LCBO). The Ontario Cannabis Store (OCS) will be the brand name of Ontario’s cannabis agency, including its stores and online channel.Continue Reading..

14
Mar

Pringles releases limited edition Ramen flavour

Two college staples have united in one cardboard tube of dehydrated snacks. Pringles has teamed up with Nissin, producers of Cup Noodles, to make a limited edition Top Ramen Chicken–flavoured Pringles potato chips.Continue Reading..

12
Mar

Instagram and Snapchat disable Giphy after racist GIF surfaces

Both Instagram and Snapchat have temporarily disabled their Giphy GIF sticker features after reports of a racist GIF on the platforms surfaced.Continue Reading..

09
Mar

Coca-Cola to launch its first alcoholic drink

Coca-Cola isn’t just about soda, they sell many different beverages including water, flavoured sugar water, milk, iced tea and more. In fact, in the early days of the company from 1886 – 1929, Coca-Cola even had cocaine in it. However, alcohol has never been on that list—until now.Continue Reading..

05
Mar

Johnnie Walker releases Jane Walker to attract women

Johnnie Walker is the latest company to a release female version of its product. In an attempt to draw more women to the world’s bestselling scotch, as well as acknowledge a broader push toward gender equality, Johnnie Walker has released Jane Walker.Continue Reading..

01
Mar

Instagram trial lets users see who takes screenshots of their stories

Instagram recently began testing a new feature that Snapchat helped make famous: notifying users when other people take screenshots of photos and videos in Instagram Stories.Continue Reading..

28
Feb

Suit company loses thousands of online followers after releasing same-sex ads

Most companies try to avoid controversy. While it does get you a lot of press, there are too many chances for it to go wrong. Regardless, Amsterdam-based menswear company SuitSupply gave it a shot.Continue Reading..

23
Feb

5 tips to attract clients with your LinkedIn profile

When a company is looking to hire you to their team, they often vet you online first. During this cyber investigation, your LinkedIn profile will typically show up in the first three to five results. You now have the opportunity to control what they find about you. And if that person is a potential client, you need an eye-catching profile to draw their attention.Continue Reading..

20
Feb

Burger King educates customers on Net Neutrality with the Whopper

The repeal of Net Neutrality is a major issue that will significantly affect the average internet user. However, many people still don’t fully understand what it means. So, how best to explain the repeal of Net Neutrality? Burger King has decided to help and explains it with the Whopper.Continue Reading..

12
Feb

Spice up your Valentine’s with KFC’s chicken scratch & sniff cards

This Valentine’s Day, KFC wants you to send your crush a special card. To show your loved ones how much you care, give them a fried chicken scratch & sniff Valentine’s Day card featuring Colonel Sanders.Continue Reading..