Category: Marketing

10
Nov

Facebook wants your nude pictures, but for a good reason

Facebook—who can’t seem to control its own content—hopes we’ll trust it with our nude pictures. It’s an interesting, yet brazen plan they have to try to combat revenge porn.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

08
Nov

Burger King serves up an effective anti-bullying PSA

If you saw someone being bullied, would you say something? That was the premise of an effective anti-bullying experiment conducted by Burger King in honour of National Bullying Prevention Month.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

27
Oct

BK trolls McDonald’s with free Whoppers to those dressed as clowns

If you have coulrophobia (a fear of clowns), then you might want to stay away from Burger King this Halloween. Last year’s panic over creepy clown sightings and the recent success of the reboot of It have created a buzz around clowns, and now BK is getting in on the action.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Oct

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Oct

Getty bans Photoshopped images that alter models’ body shapes

Taking effect back on October 1st, Getty images updated its Creative Stills Submission Requirements. The new requirements specify they will no longer accept images of models whose bodies have been Photoshopped; either to look thinner or larger.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Oct

Facebook faces backlash after banning ad of a woman shaving her legs

We’ve all heard stories of Facebook and Instagram banning posts and advertisements that contain nudity. Their reasoning is that it’s adult content and not suitable for some of their users. Fair enough. However, sometimes it seems as though they pick and choose which posts they take down. The latest one banned by Facebook is of a woman shaving, and the creators are totally baffled.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Sep

Snowbird ski resort cleverly uses 1-star review in its ad

From intermediate to expert skiers, Snowbird ski resort in Utah is renowned for its challenging slopes. However, one guest found the mountains to be a bit too challenging and wrote a 1-star review of his stay.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Sep

Company makes humorous soaps for all types of people

Do you still use bar soaps or do you use a body wash? If you still use bars, then these products might be just what you’re looking for. And while the soap industry may not be known for its sense of humour, an American company is changing that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Aug

Controversial KFC ad will not face an investigation despite complaints

We all know that the meat we eat used to be a barnyard animal. And as both an Art Director and a farmer, I know that not a lot of people like being reminded of that fact. That, however, is some of the criticism behind KFC’s first ad from agency Mother, which recently won the account in a review that included 15-year incumbent BBH.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Aug

Heinz creates Chicago Dog Sauce for the city that won’t use ketchup

People put a lot of things on their hot dogs in Chicago; the one thing they absolutely won’t put on is ketchup. Most Chicagoans opt for mustard, relish, onion and pickled condiments instead. Where this rule originated is a mystery, but one by which natives of the Windy City dutifully abide by.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

18
Aug

Award winning ads show how humans are getting dumber

Our world is populated by different kinds of people, all with hugely varying levels of intelligence. And while most consider themselves intelligent, it can be very hard to get an accurate assessment of our own intelligence. After all, our thoughts tend to sound smart in our own head.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Aug

KFC creates $20,000 Zinger Burger from a meteorite

We live in an age of viral pranks where companies will do almost anything to get your attention. Some go with the trends, like Starbucks’ Unicorn Frappuccino. Not wanting be buried under all the social media hype is KFC, which just released a new line of apparel, accessories, and home goods, shamelessly marketed to millennials.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.