How Art Directors and Copywriters can avoid annoying each other

If you’ve ever been part of a creative team, you know that partnerships in advertising are not unlike marriage. Once the Art Director and Copywriter pair up, it takes a serious commitment to avoid annoying each other. Deciding to officially tie your careers together means doing…

How to get recruiters to read your CV

Day in, day out, recruiters sift through piles of résumés for available job openings. They’re usually searching for a specific skill sets or experience that matches their clients’ requirements. And if nothing of interest stands out, they move on to the next one.

How to use the Colour of the Year in your designs

A few weeks ago, PANTONE revealed its bright and zesty Colour of the Year 2017, called Greenery. Because it evokes nature, Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Thus, people respond on a deeper level to this hue, making the eye catching Greenery an ideal shade for design. This is especially…

Vital contract terms for your protection

Dealing with a contract may not be the most exciting part of being a freelancer. But that pain is nothing compared to what can go wrong without one. And a contract not only protects you if something goes wrong; it helps things from going wrong…

Watch: 10 novice Photoshop mistakes to avoid

If you rely on Photoshop for part of your day-to-day work, chances are that you’ve picked up some useful tips and tricks from online tutorials. And while these lessons are sure to improve your skills, it’s also useful to know what Photoshop mistakes to avoid.

Do designers need post-secondary education?

Gaining a post-secondary education can be an incredibly valuable experience for your design skills. The popular perception of needing education to be successful is getting a college or university degree and working for a company which pays you per your education level. However, it doesn’t…

The essential guide to easily writing a catchy headline

Do you want to know how to quickly write an attractive and catchy headline for your blog post? It’s one thing to write great content, but it’s another thing to get it read and ranked.

Everything designers need to know about the golden ratio

Good designers are always on the hunt for the latest tools to help them step up their game—whether it’s a new app or the latest Adobe update. Yet some of the best design tools are actually those that have been around the longest.

17 signs your colleague hates you

Your coworkers can make or break your work experience. Hence, friendly, collaborative coworkers create a great team environment. Conversely, an argumentative and generally unpleasant colleague makes your life way more difficult.

What web designers can learn from the fashion industry

Buying clothes online is a risky venture, since much of shopping is knowing how the apparel feels and fits your body. One of the best ways to persuade people to buy clothes online is by being very meticulous. That’s why fashion industry websites are on top of…

10 workplace incentives top designers want

If you’re anything like most people, you’ve fantasized about the perfect workplace. Maybe you imagined eating prime rib at your desk while surrounded by brilliant colleagues. Or you dreamed of working at home office instead of being stuck in rush hour traffic with the other poor saps.

Ad agency immortalizes funny quotes from a client

Have you had a client that said funny things or asked stupid questions over the course of a project? For example, there are things clients say when wanting cheaper work and their ridiculous demands. A project team at ad agency Strategy Creative in New Zealand has definitely heard some humorous things. While working…
Categories
Archives