Small Business Tip: Expanding Your Online Presence

While all businesses rely on the internet to help promote their products/services, an online presence is a must.

Lucrative business ideas for animal lovers

Turns out, there’s a lot of money to be made in the animal business: from veterinarians to pet party planners.

eCommerce and your small business

Since the pandemic hit, many businesses have had to re-evaluate how they marketed their brand.

Yelp 101: A guide to Yelp for small business

The meteoric rise of Yelp has given nearly every customer a way to share their experiences with the world.

Instagram influencers are upset after Likes display is disabled

Instagram's hiding of Likes will allow users to focus on quality as well as what they really want to post.

21 places to get free tools and software for your startup

Wikibuy has compiled 21 free startup tools to get an idea of how your business can save on costs.

How to avoid burnout as a small business owner

1 out of 10 businesses fail because of lack of passion, and it’s estimated that negativity costs businesses $3 billion in productivity every year.

In-house designer, freelancer or agency? Who to hire

Does the uncertainty and ever-changing nature of freelancing produce designers with sharper, more adaptable skills? Or does the social, fast-paced, and ordered workflow of an agency create more design superstars? In my nearly 10 years as an Art Director, I’ve seen a few businesses pondering if they should hire…

How big brands use colour to affect your emotions

More than just text and symbols, a logo has the power to create a lasting connection with consumers.

Infographic: The five levels of business attire

Believe it or not, dressing for work is a tricky business and many people actually do it wrong. In fact, picking the proper business attire doesn’t depend solely on your rank in the company, but your age and the type or work you do as…

What would life be like if office stock photos were real?

If you’re in advertising or design, chances are you’ve probably had to use office stock photos at one time or another. In fact, stock images are everywhere online; there’s the creative professional staring at a blank screen, the happy telemarketer flashing her brightest smile, and, who…

Infographic: Handshakes around the world

Most people understand that you have one chance to make a first impression. How you give your handshakes and/or greetings are part of that impression. Giving handshakes, however simple it sounds, can mean serious business, especially when different cultures have their own rules about how…
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