Tag: business

25
May

In-house designer, freelancer or agency? Who to hire

Does the uncertainty and ever-changing nature of freelancing produce designers with sharper, more adaptable skills? Or does the social, fast-paced, and ordered workflow of an agency create more design superstars? In my nearly 10 years as an Art Director, I’ve seen a few businesses pondering if they should hire a freelancer or get in-house. Or even go big and hire an agency.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

24
Aug

How big brands use logos to lure consumers

A logo is so much more than just text, graphics and colours. A logo has the power to create a lasting connection with consumers. Do you ever wonder why some logos are bright yellow and some red? Or why luxury business logos are usually black, white, while corporate logos are blue? Each component has been carefully crafted to ensure maximum impact; for example, the colour yellow is associated with the energy and joy of sunshine. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

10
Aug

How to dress properly for work: The 5 levels of business attire

Believe it or not, dressing for work is a tricky business and many people actually do it wrong. In fact, picking the proper business attire doesn’t depend solely on your rank in the company, but your age and the type or work you do as well.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Jul

What would life be life if office stock photos were real?

If you’re in design or production, you’ve probably seen a lot of generic office stock photos with ear-to-ear white smiles plastered on the faces of office workers and the merry businessmen donned in pristine, unwrinkled suits engaged in a solid handshake. that seem so unrealistic that they’re almost amusing.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Mar

Infographic: Handshakes around the world

Most people understand that you have one chance to make a first impression. How you give your handshakes and/or greetings are part of that impression. Giving handshakes, however simple it sounds, can mean serious business, especially when different cultures have their own rules about how it should be done.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.