Having a strong logo can create significant value; and that’s no less true in the automotive industry. In fact, car logos are among the most widely recognized amongst brands across the world. But have you ever wondered about what’s behind the creation and evolution of famous car…
Despite millions spent on marketing, a new study by Kitchen Cabinet Kings finds that very few consumers can accurately remember food brand logos of the most well-known companies.
Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality,…
What’s so difficult about creating a good logo? They’re usually simple, sometimes complex, but mostly something you should be able to do lickety-split. So, no problem, right? When you only see the result of a designer’s efforts, logo design can look like it was a…
You can often tell the era in which a logo was created by the fonts, colours, and styles used. Recognizing which logo trends will withstand the test of time is an essential part of choosing a style which feels fresh, relevant, and reflects the brand.