Tag: PSA

30
Jul

Burger King highlights gender discrimination pricing with ‘Chick Fries’

Have you heard of the Pink Tax? It’s a term for the routine practice of charging more for products and services targeted to women than those targeted to men? Gender discrimination pricing has been around for years, but has gained more prominence lately thanks to a study showing just how common it is. That’s why, in its latest marketing stunt, Burger King decided to highlight the absurdity behind this gender discrimination pricing.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Feb

Burger King educates Net Neutrality by prioritizing orders

The repeal of Net Neutrality is a major issue that will significantly affect the average internet user. However, many people still don’t fully understand what it means. So, how best to explain the repeal of Net Neutrality? Burger King has decided to help and explains it with the Whopper.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

08
Nov

Burger King serves up an effective anti-bullying PSA

If you saw someone being bullied, would you say something? That was the premise of an effective anti-bullying experiment conducted by Burger King in honour of National Bullying Prevention Month.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

16
Feb

A humorous testicular cancer PSA from Deadpool

Over the weekend the movie Deadpool brought in an estimated $150 Million at the box office. While this is the largest opening for a February movie, Ryan Reynolds – while dressed as Deadpool – took the time to talk testicular cancer.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
Sep

Watch: Hard-hitting PSA on smartphone use while driving

As we head into the Labour Day weekend, there will be a lot of people on the roads; either getting ready for school, or heading to the cottage one last time before the end of summer. Chances are that some of those people will also be on their smartphones while driving and not paying attention to their surroundings.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Oct

Can you stand to watch the longest ad in the world?

What does a day in the life of a terminally-ill cancer patient look like; and how much of that day can you stand to watch? Clocking in at 25 hours, this ad bags the title for The Longest Ad In The World.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.