Have you heard of the Pink Tax? It’s a term for the routine practice of charging more for products and services targeted to women than those targeted to men? Gender discrimination pricing has been around for years, but has gained more prominence lately thanks to a study showing just how common it is. That’s why, in its latest marketing stunt, Burger King decided to highlight the absurdity behind this gender discrimination pricing.Continue Reading..
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.