What’s so difficult about creating a good logo? They’re usually simple, sometimes complex, but mostly something you should be able to do lickety-split. So, no problem, right? When you only see the result of a designer’s efforts, logo design can look like it was a simple task. But it’s not. A logo takes thought, creativity, and practice to make it great.
Usually when you’re designing a logo, you receive a creative brief from the client which gives you some general direction on how to proceed. You can’t just slap something together if it doesn’t have anything to do with the products or services it’s meant to represent. So, when you practice logo design it’s best to have a brief to design towards.
That’s why 18-year-old web designer August van de Ven has put together a creative brief generator. It’s designed to keep you inspired while you practice logo design. Called FakeClients, the website automatically generates logo design tasks from make believe companies.
“When I started designing logos, I always struggled to build up a portfolio,” says August. “It would also be hard to come up with ideas to practice on. I created [FakeClients] so beginners can get experience in designing logos and working with clients using these random generated briefs from various types of businesses.”
While there are a handful of similar tools that help spur original ideas, FakeClients generates creative briefs. They come in mad-lib style, but throw in the added obstacle that real designers face: clients. In the works for about two months, and after some feedback from the graphic design community on Reddit, August has fine-tuned the site for more clarity.
Developing logo design concepts around a brief and your research is the single most important part of the design process. Get creative and be inspired. Give FakeClients briefs a try and practice your logo design. And for more on logo design, check out the importance of shape and this years trends in logo design.