Award winning ads show how humans are getting dumber

Our world is populated by different kinds of people, all with hugely varying levels of intelligence. And while most consider themselves intelligent, it can be very hard to get an accurate assessment of our own intelligence. After all, our thoughts tend to sound smart in…
Read More
Daniel Swanick
August 18, 2017
AdvertisingVideo

KFC creates $20,000 Zinger Burger from a meteorite

We live in an age of viral pranks where companies will do almost anything to get your attention. Some go with the trends, like Starbucks’ Unicorn Frappuccino. Not wanting be buried under all the social media hype is KFC, which just released a new line of…
Read More
Daniel Swanick
August 11, 2017
Food & BeverageMarketing

Clever ads use optical illusions to encourage pet adoption

Pet adoption is a wonderful thing. Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete. Photographer Amol Jadhav along with art director Pranav Bhide took that concept and transformed a brilliant idea into striking ads that are more than…
Read More
Daniel Swanick
August 9, 2017
Advertising

LEGO builds its way to award-winning campaign at Cannes festival

After a decade of being nearly forgotten, LEGO has rebuilt itself into a global toy juggernaut. Fuelled in part by The LEGO Movie‘s popularity, the company surpassed rival Mattel to become the biggest toy manufacturer in the world. The LEGO bricks are available in 53 different…
Read More
Daniel Swanick
July 31, 2017
Advertising

Smirnoff humorously trolls Trump with new transit ad

Whether you like your vodka straight, on the rocks or in your Bloody Mary, there’s a reason Smirnoff received a ton of buzz recently. In its new transit shelter ad campaign, Smirnoff takes a shot at President Donald Trump.
Read More
Daniel Swanick
July 20, 2017
AdvertisingHumour

Prada retails a single paperclip for $185US

Prada is selling a $185US money clip that looks like a paperclip. Yes, it’s literally just a fancy version of a paperclip that’s probably on your desk. Barney’s New York has just retailed a sterling silver Prada clip, and it’s the latest item to join the list of things…
Read More
Daniel Swanick
July 12, 2017
Fashion & BeautyMarketing

ASICS responsive print ad determines the running shoes you need

Running is one of the easiest sports to jump into, and one of the most popular. But did you know that it’s hard on your body and can lead to serious long-term injuries? In fact, thousands of runners don’t use the proper running shoes for…
Read More
Daniel Swanick
July 4, 2017
HealthMarketing

McDonald’s puts its drive-thru on wheels

If you’re in a hurry, getting lunch at the drive-thru is a convenient way to get your fast food. But what if that wasn’t convenient enough for you? Well, McDonald’s isn’t going to wait for you to come to its brick-and-mortar; rather, it’s taken the initiative…
Read More
Daniel Swanick
June 23, 2017
Food & BeverageMarketingVideo

Danish fashion label RAINS sues Zara for copying its raincoat design

Zara has a reputation for taking runway designs and making affordable versions for everyday consumers. However, they’ve taken a lot of heat in the last few months, starting with their Love Your Curves ad, and now this: Danish outerwear label RAINS recently announced it is filing…
Read More
Daniel Swanick
June 14, 2017
Fashion & BeautyMarketing

Real estate ad for a $100 million mansion is basically softcore porn

You’ll hear the phrase often when you enter the advertising industry: sex sells. But do people really buy a product just because it has sexually stimulating imagery attached to it? For this US$100 million OPUS mansion in Beverly Hills, half-naked women covered in gold paint star in a…
Read More
Daniel Swanick
June 7, 2017
AdvertisingSexVideo

Starbucks debuts colour and flavour changing Unicorn Frappuccino

Starbucks has decided to jump on the rainbow-themed food trend bandwagon with its Unicorn Frappuccino blended beverage. The sparkly frozen beverage, which was only available from April 19 to 23, had quickly become a social media sensation.
Read More
Daniel Swanick
June 1, 2017
Food & BeverageMarketing

What are the best times to post on social media?

The easy answer is that the best times to post on social media are when the people you want to see the content are on the network. However, each social network has its own best practice. Data from 16 studies proves that posting at the best times will help…
Read More
Daniel Swanick
May 30, 2017
InfographicSocial MediaTips
Categories
Archives