Clever ads use optical illusions to encourage pet adoption

Pet adoption is a wonderful thing. Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete. Photographer Amol Jadhav along with art director Pranav Bhide took that concept and transformed a brilliant idea into striking ads that are more than…
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Daniel Swanick
August 9, 2017
Advertising

LEGO builds its way to award-winning campaign at Cannes festival

After a decade of being nearly forgotten, LEGO has rebuilt itself into a global toy juggernaut. Fuelled in part by The LEGO Movie‘s popularity, the company surpassed rival Mattel to become the biggest toy manufacturer in the world. The LEGO bricks are available in 53 different…
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Daniel Swanick
July 31, 2017
Advertising

Smirnoff humorously trolls Trump with new transit ad

Whether you like your vodka straight, on the rocks or in your Bloody Mary, there’s a reason Smirnoff received a ton of buzz recently. In its new transit shelter ad campaign, Smirnoff takes a shot at President Donald Trump.
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Daniel Swanick
July 20, 2017
AdvertisingHumour

Prada retails a single paperclip for $185US

Prada is selling a $185US money clip that looks like a paperclip. Yes, it’s literally just a fancy version of a paperclip that’s probably on your desk. Barney’s New York has just retailed a sterling silver Prada clip, and it’s the latest item to join the list of things…
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Daniel Swanick
July 12, 2017
Fashion & BeautyMarketing

ASICS responsive print ad determines the running shoes you need

Running is one of the easiest sports to jump into, and one of the most popular. But did you know that it’s hard on your body and can lead to serious long-term injuries? In fact, thousands of runners don’t use the proper running shoes for…
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Daniel Swanick
July 4, 2017
HealthMarketing

McDonald’s puts its drive-thru on wheels

If you’re in a hurry, getting lunch at the drive-thru is a convenient way to get your fast food. But what if that wasn’t convenient enough for you? Well, McDonald’s isn’t going to wait for you to come to its brick-and-mortar; rather, it’s taken the initiative…
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Daniel Swanick
June 23, 2017
Food & BeverageMarketingVideo

Danish fashion label RAINS sues Zara for copying its raincoat design

Zara has a reputation for taking runway designs and making affordable versions for everyday consumers. However, they’ve taken a lot of heat in the last few months, starting with their Love Your Curves ad, and now this: Danish outerwear label RAINS recently announced it is filing…
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Daniel Swanick
June 14, 2017
Fashion & BeautyMarketing

Real estate ad for a $100 million mansion is basically softcore porn

You’ll hear the phrase often when you enter the advertising industry: sex sells. But do people really buy a product just because it has sexually stimulating imagery attached to it? For this US$100 million OPUS mansion in Beverly Hills, half-naked women covered in gold paint star in a…
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Daniel Swanick
June 7, 2017
AdvertisingSexVideo

Starbucks debuts colour and flavour changing Unicorn Frappuccino

Starbucks has decided to jump on the rainbow-themed food trend bandwagon with its Unicorn Frappuccino blended beverage. The sparkly frozen beverage, which was only available from April 19 to 23, had quickly become a social media sensation.
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Daniel Swanick
June 1, 2017
Food & BeverageMarketing

What are the best times to post on social media?

The easy answer is that the best times to post on social media are when the people you want to see the content are on the network. However, each social network has its own best practice. Data from 16 studies proves that posting at the best times will help…
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Daniel Swanick
May 30, 2017
InfographicSocial MediaTips

7 colours that could get you sued if used in your designs

There are plenty of colours to choose from. And some shades are so appealing, you’d be hard up not to incorporate them in your projects. However, if you’ve unwittingly been using one of the seven specific colours, you just might get on the wrong side of the law.
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Daniel Swanick
May 29, 2017
Art & DesignMarketing

Brewery reveals cynical Fake News Ale directed at Trump

Fake News Ale by Northern Maverick Brewing Co. pokes fun at the political climate south of the border.
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Daniel Swanick
May 24, 2017
Food & BeverageMarketing
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