Award winning ads show how humans are getting dumber

Our world is populated by different kinds of people, all with hugely varying levels of intelligence. And while most consider themselves intelligent, it can be very hard to get an accurate assessment of our own intelligence. After all, our thoughts tend to sound smart in…
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Daniel Swanick
August 18, 2017
AdvertisingVideo

Clever ads use optical illusions to encourage pet adoption

Pet adoption is a wonderful thing. Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete. Photographer Amol Jadhav along with art director Pranav Bhide took that concept and transformed a brilliant idea into striking ads that are more than…
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Daniel Swanick
August 9, 2017
Advertising

LEGO builds its way to award-winning campaign at Cannes festival

After a decade of being nearly forgotten, LEGO has rebuilt itself into a global toy juggernaut. Fuelled in part by The LEGO Movie‘s popularity, the company surpassed rival Mattel to become the biggest toy manufacturer in the world. The LEGO bricks are available in 53 different…
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Daniel Swanick
July 31, 2017
Advertising

Smirnoff humorously trolls Trump with new transit ad

Whether you like your vodka straight, on the rocks or in your Bloody Mary, there’s a reason Smirnoff received a ton of buzz recently. In its new transit shelter ad campaign, Smirnoff takes a shot at President Donald Trump.
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Daniel Swanick
July 20, 2017
AdvertisingHumour

Real estate ad for a $100 million mansion is basically softcore porn

You’ll hear the phrase often when you enter the advertising industry: sex sells. But do people really buy a product just because it has sexually stimulating imagery attached to it? For this US$100 million OPUS mansion in Beverly Hills, half-naked women covered in gold paint star in a…
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Daniel Swanick
June 7, 2017
AdvertisingSexVideo

Penis seat installed on a Mexico City train to highlight sexual harassment

Have you ever been sexually harassed on public transit before? If you’re in Mexico City, it happens quite a bit. The United Nations and Mexico City‘s government have joined together to launch this campaign against the soaring rates of sexual harassment on the city’s public transit. How? By…
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Daniel Swanick
May 2, 2017
AdvertisingSexVideo

Real estate agency In hot water for objectifying women in sexist ad

A transit poster popped up recently in the London Underground that’s turning heads for the wrong reasons. Real estate agency Marsh and Parsons has received severe criticism following the release of an advertisement objectifying women.
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Daniel Swanick
April 10, 2017
AdvertisingSex

Zara’s ‘Love Your Curves’ ad draws harsh criticism and humorous responses

You should always be weary of what you say or post online—especially on Twitter. Clothing brand Zara certainly learned that after posting an ad showing two models with the tagline, “Love your curves.”
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Daniel Swanick
March 28, 2017
AdvertisingFashion & Beauty

New Burger King ad campaign has its restaurants up in flames

Burger King is serious about flame grilling its burgers. So much so that its new print ad campaign has the photos to prove it. Literally burning the house down, Burger King’s latest ads shows its restaurants up in flames; a consequence, according to the ads, of the…
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Daniel Swanick
March 14, 2017
AdvertisingMarketing

Clever campaign for erotic books gets around censorship

How can you create an advertising campaign for a series of erotic books without getting dealing with censorship? That was the challenge for Brussels-based communications agency Mortierbrigade.
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Daniel Swanick
January 5, 2017
AdvertisingHumourSex

Minimalist WWF ads show the impact of global warming

Climate change is already having a significant impact on global ecosystems and communities. Rising average temperatures don’t simply mean warmer winters. Some regions are already experiencing more extreme heat, cold, flooding and drought. To help raise awareness, Leo Burnett Philippines has come up with a collection of print…
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Daniel Swanick
November 22, 2016
AdvertisingNature

Powerful ads feature animals tied up like garbage bags

An argument can be made that in order to deserve respect from other humans, you need to be human. However, with peoples deep love for animals, it raises fundamental questions about the basis of moral rights. 
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Daniel Swanick
November 9, 2016
AdvertisingHabitsNature
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