13 psychological pricing tips to help boost sales

You’ve likely figured out best practices for mobile marketing, design, and internal communication for your business. It seems like you have a pretty good system in place, but it gets a little tired. You find you and your team are stuck in the monotony of…
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Keilah Keiser
November 6, 2018
Marketing

How to get more positive online reviews for your business

Positive online reviews can tip the balance in your favour when it comes to consumer decision making. So if you think online reviews get lost in all the Internet noise, think again.
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Daniel Swanick
November 1, 2018
InfographicSocial Media

Organ donation ad featuring Jesus at the crucifixion sparks controversy

An Australian group has released a new ad to promote organ donation. And as they point out in the ad, organ donation can save lives. However, the number of people who register for organ donation remains relatively low.
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Daniel Swanick
October 31, 2018
AdvertisingHealthVideo

Oreo tries new flavours by debuting seaweed cookies

Oreo keeps trying to create new flavour innovations to entice consumers—which can be both good and bad for cookie lovers.
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Daniel Swanick
October 24, 2018
Food & BeverageMarketing

KFC embraces zero waste movement with edible wrappers

3.5 million tons of plastic and other solid waste are generated each day across the world, according to researchers. Yet, there are a growing number of companies and people who are joining the zero waste movement.
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Daniel Swanick
October 18, 2018
MarketingTechnology & Innovation

IHOP surprises fans with pumpkin pancake beer dubbed IHOPS

People seem to get excited at the beginning of fall with all of the pumpkin-flavoured foods and drinks. And The International House of Pancakes (IHOP) tends to fill that demands with their Pumpkin Pancakes. This year, however, they’re trying something different with pumpkin flavours.
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Daniel Swanick
October 12, 2018
Food & BeverageMarketing

Burger King’s AI-written ads prove tech can’t substitute great ideas

Using artificial intelligence (AI) to revolutionize the future of marketing might be a threat to certain jobs, but Burger King isn’t buying into it yet.
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Daniel Swanick
October 1, 2018
AdvertisingHumourTechnology & InnovationVideo

Last Blockbuster now has a craft beer brewed in its honour

For those who remember a time before Netflix when watching a new release movie meant getting your hands on a physical VHS or DVD, Blockbuster was the place to go.
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Daniel Swanick
September 24, 2018
Food & BeverageMarketing

Lingerie campaign celebrates models of all sizes and bans airbrushing

UK-based lingerie brand Figleaves has released its latest campaign that includes a cast models of different sizes, shapes and ethnicities. What also makes this campaign special is that Figleaves is the latest brand to ban airbrushing in their ads.
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Daniel Swanick
September 18, 2018
AdvertisingFashion & BeautyGraphic Design

Domino’s ends free pizza for life deal with brand tattoo

Apparently, the idea of getting free pizza in Russia is a powerful promotion. In fact, it turned out to be so powerful that Domino’s Pizza had to end their promotion as quickly as it began. Domino’s had offered free pizza for life to anyone who got…
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Daniel Swanick
September 10, 2018
Food & BeverageMarketingSocial Media

Discover the unlikely origins of 6 famous car logos

Having a strong logo can create significant value; and that’s no less true in the automotive industry. In fact, car logos are among the most widely recognized amongst brands across the world. But have you ever wondered about what’s behind the creation and evolution of famous car…
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Daniel Swanick
September 4, 2018
Graphic DesignInfographicMarketing

KFC really wants a baby named Harland and is willing to pay

Future parents are getting a chance at US$11,000 to jumpstart on their future baby’s college education this September. The only catch is that they have to brand their child with the name Harland, after KFC founder Colonel Harland Sanders.
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Daniel Swanick
August 30, 2018
Marketing
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