You can often tell the era in which a logo was created by the fonts, colours, and styles used. Recognizing which logo trends will withstand the test of time is an essential part of choosing a style which feels fresh, relevant, and reflects the brand.
Last year, global eCommerce reached US$2.3 trillion and is expected to double by 2021. In the United States alone, eCommerce represents almost 10 percent of retail sales. Even as the general public is increasingly coming to prefer online shopping, many websites still face unique challenges to their success.
Every year there are a few design trends that fade, while new ones burst onto the scene. This will be especially true in 2018, with visual contrast dominating the digital landscape.
Last month the PANTONE Color Institiute debuted its new bi-annual magazine. VIEWPOINT COLOUR is an inspirational lifestyle magazine that explores seasonal colour trends and insights across all design disciplines. Colour plays a crucial part in branding, logo design, and how products are perceived by consumers. And because of…
There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced…
Graphic design trends are typically a mixture of past trends and a reflection of societal values. However, infographic company Venngage believes that 2017 will reject some of the past graphic design trends completely.
Trends are known to change in all creative fields, with website design being no different. More than ever before, everything in web design, from imagery to navigation, to content, must serve a purpose.
There have always been different hairstyles that have trended; including PANTONE Colour of the Year styles. Some of us are just too shy or have a conservative job for these bold hairstyles. If you’re one of those people, you’ll love this hidden rainbow hair trend.