Category: Marketing

09
Aug

Clever ads use optical illusions to encourage pet adoption

Pet adoption is a wonderful thing. Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete. Photographer Amol Jadhav along with art director Pranav Bhide took that concept and transformed a brilliant idea into striking ads that are more than meets the eye. Continue Reading..

31
Jul

LEGO builds its way to award-winning campaign at Cannes festival

After a decade of being nearly forgotten, LEGO has rebuilt itself into a global toy juggernaut. Fuelled in part by The LEGO Movie‘s popularity, the company surpassed rival Mattel to become the biggest toy manufacturer in the world. The LEGO bricks are available in 53 different colours, with 19 billion elements produced every year. And more than 400 billion LEGO bricks have been produced since 1949.Continue Reading..

20
Jul
12
Jul
04
Jul
23
Jun

The mobile McDonald's drive-thru

If you’re in a hurry, getting lunch at the drive-thru is a convenient way to get your fast food. But what if that wasn’t convenient enough for you? Well, McDonald’s isn’t going to wait for you to come to its brick-and-mortar; rather, it’s taken the initiative to bring its burgers and fries straight to you with its Drive-Thruck.Continue Reading..

14
Jun

Danish fashion label RAINS sues Zara for copying its raincoat design

Zara has a reputation for taking runway designs and making affordable versions for everyday consumers. However, they’ve taken a lot of heat in the last few months, starting with their Love Your Curves ad, and now this: Danish outerwear label RAINS recently announced it is filing a lawsuit against Zara’s parent company for allegedly copying its raincoat design.Continue Reading..

07
Jun

NSFW real estate ad for $100 million mansion is basically softcore porn

You’ll hear the phrase often when you enter the advertising industry: sex sells. But do people really buy a product just because it has sexually stimulating imagery attached to it? For this US$100 million OPUS mansion in Beverly Hills, half-naked women covered in gold paint star in a NSFW real estate ad that’s basically softcore porn. Continue Reading..

01
Jun
30
May

Infographic: The best times to post on social media

The easy answer is that the best times to post on social media are when the people you want to see the content are on the network. However, each social network has its own best practice. Data from 16 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.Continue Reading..

29
May

7 colours that could get you sued if used in your designs

There are plenty of colours to choose from. And some shades are so appealing, you’d be hard up not to incorporate them in your projects. However, if you’ve unwittingly been using one of the seven specific colours, you just might get on the wrong side of the law.Continue Reading..

24
May
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