Tag: psychology

09
Jan

The psychology of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..

29
Jun

Psychological tricks to get clients to buy your idea

As creatives who have to deal with clients, we all face one difficult and uncomfortable situation in our careers. You already have the project, so this isn’t about convincing them to pick you for the job. This is about guiding the client to accept that your design is perfect and contains everything they want.Continue Reading..

07
Mar
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