5 steps to using psychology in your advertising
To help your ads stand out in a crowded market, you first need to learn about consumer thought processes.
Boost website conversions using colour psychology
The simple use of colour can either create a positive or negative user experience.
2 colours that research says will make you smarter and more creative
Colour can produce mental and emotional effects on sighted people in all facets of life. Red, blue, yellow and green all relate respectively to the body, mind, and emotions. You may know how to appear smarter in emails or meetings, even ways to be creative. However, scientists…
How to give—and receive—constructive criticism
You may have heard your personal trainer or your local fitness junkie say “no pain, no gain.” Well, unfortunately, that pain and gain relationship also applies to performance reviews. Giving someone negative criticism can be burdensome for even the most experienced manager.
Pantone car interior mood lighting that changes colours as you drive
Pantone and Korean automaker KIA have announced they’re collaborating to create a multi-coloured, dynamic mood lighting system for the 2019 K900 luxury sedan.
The importance of shapes in logo design
When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.
Psychological tips and tricks to get clients to buy your idea
As creatives who have to deal with clients, we all face one difficult and uncomfortable situation in our careers. You already have the project, so this isn’t about convincing them to pick you for the job. This is about guiding the client to accept that…
Psychological tricks to help get what you want
The art of persuasion is a subtle, complex discipline. There are, however, a few psychological tricks you can use.
