Tag: psychology

11
Apr

Pantone tries to curb your road rage with interior mood lighting

Pantone and Korean automaker KIA have announced they’re collaborating to create a multi-coloured, dynamic mood lighting system for the 2019 K900 luxury sedan.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

09
Jan

The psychology of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Jun

Psychological tricks to get clients to buy your idea

As creatives who have to deal with clients, we all face one difficult and uncomfortable situation in our careers. You already have the project, so this isn’t about convincing them to pick you for the job. This is about guiding the client to accept that your design is perfect and contains everything they want.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Mar

Infographic: 11 psychological tricks to get people to do what you want

Do you feel like getting more of what you want? Do you want to be more likeable or personable? Serious self-improvement takes time, but what about a little instant gratification? While it’s not important to get your way, it does feel good sometimes.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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