The top 5 commercials from the 2018 Super Bowl

By now you probably know that the Eagles upset the Super Bowl favourites, the Patriots. But, if you watched the Super Bowl mainly for the new commercials, you probably got to see the best and worst that money can buy.
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Daniel Swanick
February 6, 2018
AdvertisingVideo

KFC breaks gender barriers by introducing female Colonel Sanders

Last week, KFC launched its first ever female Colonel Sanders. In the chicken chain’s latest marketing campaign, they feature country singer Reba McEntire playing the iconic Colonel. However, rather than making Colonel Sanders a woman, they opted to have her dress up as a man,…
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Daniel Swanick
January 31, 2018
MarketingVideo

It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.
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Daniel Swanick
January 25, 2018
Marketing

You can now have a career as an Instagram Butler

It used to be that if you wanted to take photos when you went on vacation you had to carry around a clunky camera. Now, with cameras on every smartphone, people can take photos easier; and people love to take photos. In fact, the advent…
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Daniel Swanick
January 23, 2018
Social MediaTravel

Yogurt and Cola are the newest odd flavours by Pringles

When it comes to potato chips, there are plenty of flavours available for you to choose. And in an increasingly competitive market, having new and unique flavours helps to bring in new consumers. However, potato chip brand Pringles has surprised its fans with the most…
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Daniel Swanick
January 18, 2018
Food & BeverageMarketing

IKEA encourages you to pee on its ad

IKEA has come up with an ingenious way to get would-be parents into their Swedish stores. They’ve created a magazine ad that you pee on to determine if you’re pregnant.
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Daniel Swanick
January 12, 2018
MarketingSexVideo

Drake-themed chicken wing bar makes its way through Scotland

Last month, a chicken wing pop-up bar rolled into Finnieston’s DockYard Social in Scotland. What makes that unique? A Wing and a Prayer is a Drake-themed bar where you can enjoy a night out and have some wings.
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Daniel Swanick
January 4, 2018
Food & BeverageMarketing

Spotify reveals 2017 users’ most embarrassing listening habits

The popular streaming service Spotify has once again erected a number of billboards that expose the shameless listening habits of some of its users. Titled 2018 Goals, the new campaign proves that clearing out your “recently played” just isn’t enough anymore. 
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Daniel Swanick
December 27, 2017
AdvertisingHabits

Facebook rolls out face recognition to protect your privacy

Facebook wants you to know about and control the photos of you that people upload—even if they don’t tag you. Much like the social media company wanting you to upload your nudes, the purpose of this update is to protect users’ privacy.
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Daniel Swanick
December 20, 2017
Social MediaTechnology & Innovation

KFC launches festive bucket designs created by 5 artist collectives

Just in time for the holidays, KFC has unveiled a series of six new limited edition festive bucket design. Forgoing KFC’s typical festive campaign, this year they’ve decided to put their iconic bucket in the spotlight.
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Daniel Swanick
December 15, 2017
AdvertisingHolidayVideo

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is…
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Daniel Swanick
December 7, 2017
Marketing

KFC debuts fried chicken-scented bath salts

If you’ve had a stressful day, perhaps you enjoy relaxing in the tub with some scented bath salts. To most people, a smell isn’t just a fragrance—it’s a memory. And if you’re hankering for the smell of chicken, KFC’s latest addition might make your day batter. 
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Daniel Swanick
November 29, 2017
LifestyleMarketing
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