App retention is like dating, so don’t end up a one-night-stand

In today’s mobile-first environment, every company seems to have a mobile app and everyone a genius mobile app idea. This is why it is not surprising that the app store is cluttered with underperforming applications by the millions. What might come as a surprise, however,…
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Drew Page
August 22, 2018
MarketingTechnology & Innovation

People aren’t happy with the new Jack in the Box commercial

The burger chain Jack in the Box has recently drawn criticism for its new TV commercial. The ad for the company’s new Teriyaki Bowls riffs off the word “bowls” and features not-so-subtle references to male genitalia.
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Daniel Swanick
August 16, 2018
Advertising

Expose catfishes by hiring a professional social media stalker

Online dating is at an all-time high. In fact, it’s quickly turned into a billion-dollar industry. And according to at least one poll, it’s the second most common way to find a significant other. But what if you want to know more details about your…
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Daniel Swanick
August 15, 2018
LifestyleSocial Media

Burger brand apologizes for using beheaded photojournalist in ad

Washington DC-based Z-Burger has apologized after causing a stir for its inappropriate use of an image for its marketing.
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Daniel Swanick
August 9, 2018
AdvertisingSocial Media

Burger King highlights gender discrimination pricing with ‘Chick Fries’

Have you heard of the Pink Tax? It’s a term for the routine practice of charging more for products and services targeted to women than those targeted to men? Gender discrimination pricing has been around for years, but has gained more prominence lately thanks to a…
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Daniel Swanick
July 30, 2018
MarketingVideo

Ad agency leases women’s armpits as advertising space

We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. But, if you think the saturation of advertisements in cities like London, New York or Japan are heavy now, just wait. An idea that literally goes to the…
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Daniel Swanick
July 23, 2018
Advertising

Shutterstock comes to the rescue in witty print ad campaign

Stock photography website, Shutterstock is used by designers and agencies the world over. And to highlight their coming to the rescue of those creatives, Dominican Republic ad agency Cazar DDB has created a trio of witty print ads to promote the stock photography company and its offerings.
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Daniel Swanick
July 17, 2018
AdvertisingPhotography

Google marketing overhaul could put marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.
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Daniel Swanick
July 12, 2018
MarketingWeb

Facebook’s new AI ‘opens’ eyes in photos where they’re shut

It’s a common problem with having your photo taken: your smile is wide but your eyes shut just as the flash goes off. Not to worry, though. Facebook’s new AI can now open your eyes in photos where they’re closed.
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Daniel Swanick
July 4, 2018
Social MediaTechnology & Innovation

McDonald’s & KFC begin phasing out plastic straws

McDonald’s & KFC are the latest restaurant chains to join the war against plastic and phase out plastic straws across several of their outlets. However, this will most likely only be in their in overseas markets. This follows earlier news from McDonald’s claiming they’re “really close” to the point where…
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Daniel Swanick
June 27, 2018
MarketingNature

BK pulls lifetime Whopper ad to women impregnated by a World Cup player

Burger King Russia sparked outrage with an appalling ad campaign posted on their official social media account. The promotion promised a reward of 3 million Rubles (CDN$62,715) and a lifetime supply of Whoppers for any Russian woman impregnated by a World Cup player.
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Daniel Swanick
June 20, 2018
Social Media

KFC to test vegetarian fried chicken with the Colonel’s famous recipe

Vegetarians won’t have to opt for only fries the next time their friends want to go to KFC. The iconic chicken brand says it’s cooking up a new, healthier recipe; one that will be missing the restaurant chain’s most famous ingredient: chicken.
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Daniel Swanick
June 11, 2018
Food & BeverageMarketing
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