BK pulls lifetime Whopper ad to women impregnated by a World Cup player

Burger King Russia sparked outrage with an appalling ad campaign posted on their official social media account. The promotion promised a reward of 3 million Rubles (CDN$62,715) and a lifetime supply of Whoppers for any Russian woman impregnated by a World Cup player.
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Daniel Swanick
June 20, 2018
Social Media

Instagram trial lets users see who takes screenshots of their stories

Instagram recently began testing a new feature that Snapchat helped make famous: notifying users when other people take screenshots of photos and videos in Instagram Stories.
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Daniel Swanick
March 1, 2018
Social MediaWeb

How to start marketing with little to no budget

Unfortunately, starting out really isn’t as easy as becoming an overnight sensation. As much as we think and hope that our product or service will be an instant hit, that doesn’t happen. When it comes to getting your name out there, startup marketing is a…
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Daniel Swanick
August 14, 2017
TipsWeb

Starbucks debuts colour and flavour changing Unicorn Frappuccino

Starbucks has decided to jump on the rainbow-themed food trend bandwagon with its Unicorn Frappuccino blended beverage. The sparkly frozen beverage, which was only available from April 19 to 23, had quickly become a social media sensation.
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Daniel Swanick
June 1, 2017
Food & BeverageMarketing

What are the best times to post on social media?

The easy answer is that the best times to post on social media are when the people you want to see the content are on the network. However, each social network has its own best practice. Data from 16 studies proves that posting at the best times will help…
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Daniel Swanick
May 30, 2017
InfographicSocial MediaTips

London studio teams with Coca-Cola to create bottle cap emojis

It’s easy to dismiss emojis; silly faces and undefined symbols that are a language on their own and only for teenagers. However, it’s important to know that many written symbols from today date back to ancient Egyptian hieroglyphics. Emojis transcend borders, languages and technology. And the emoji language is…
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Daniel Swanick
May 5, 2017
Social Media

Renaissance art reimagined as Instagram posts

Imagine what these Renaissance artworks would be like today if they appeared in our modern world.
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Daniel Swanick
May 27, 2016
Art & DesignHumourSocial Media

Comics depict the sad, but funny truth about Facebook

The series takes jabs at several features of the dominating platform. Take a look at these surprising accurate and funny situations that you should be familiar with.
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Daniel Swanick
February 4, 2016
HumourSocial Media

What does your social media pic say about you?

Can someone tell who you are by just looking at your picture? Leandra Medine of fashion blog Man Repeller thinks so–she’s created a funny post that reveals what your social media pic says about you.
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Daniel Swanick
October 2, 2015
HumourSocial Media

Personal brand tips for beginners

If you’re a freelancer or have been working for a while, then you understand the importance of a personal brand. If you’re still in university and haven’t started just yet, don’t worry because it’s best to take your time and do it right so you’ll…
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Daniel Swanick
September 23, 2015
MarketingTips

The rise of silent storytelling from Facebook’s autoplay videos

When you’re on the computer, either at work or later at night, visiting websites that blast loud autoplay videos when you forget your volume setting can prove to be quite annoying.
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Daniel Swanick
September 22, 2015
MarketingSocial MediaWeb

Discover the hidden features of the top social networks

The longer social networks exist, the more they learn what their users want; they modify, update, and increase their capabilities to keep users interested. Sometimes, however, older options become hidden features, or harder to find forgotten ones.
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Daniel Swanick
September 21, 2015
InfographicSocial Media
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