IKEA wants to send you to Denmark for free to experience Hygge culture

IKEA wants to send someone to live in Copenhagen for two weeks to explore what makes its residents so happy.

IKEA wants to make self-driving cars that double as cafés & offices

IKEA just became the latest company to announce it’s experimenting with self-driving cars. Well, calling them cars isn’t quite right. While the Swedish furniture giant isn’t looking to become the next Tesla, they’re taking an entirely different approach to the concept.

For better fitting chairs, IKEA wants to 3D-print your ass

Finding a comfortable gaming chair can be tough—especially if you’re going to be playing Fortnite for hours on end. If you’ve ever dreamt of having a chair that was perfect for your ass, IKEA is making that dream come true.

IDEA is an IKEA parody that stocks items they would never think of

Swedish giant IKEA has successfully turned flat-pack furniture into the gold standard for household products. With hundreds of stores in dozens of countries, the Swedish brand sells a multitude of different items, including furniture for pets.

IKEA is experimenting with adding bugs to their meatballs and burgers

At the rate we’re going there will be billions more hungry mouths putting a strain on the planet’s resources. However, eating bugs might be a solution. SPACE10, IKEA’s external innovation lab, has begun experimenting with putting mealworms and other bugs into their meatballs and burgers. More…

IKEA encourages you to pee on its ad

IKEA has come up with an ingenious way to get would-be parents into their Swedish stores. They’ve created a magazine ad that you pee on to determine if you’re pregnant.

IKEA renames products after frequently Googled problems their products solve

For those searching through endless pages on Google for relationship advice, be wary. IKEA may be using your search queries for inspiration in their new brand campaign, ‘Retail Therapy’.

IKEA ads cleverly remind us of product affordability

A reminder to their customers about how affordable their furniture really is.

If logos were honest about the brands they represented

Logo design and branding are the best ways to create a visual touch point for products and services. But they don’t always accurately reflect the products that they stand for. And as much as we love certain brands for their visually appealing logos, what if famous brands were…

IKEA instructions humorously depict handling real life situations

Are you having trouble figuring out exactly how to behave in certain situations? Have no fear, IKEA is here. Actually, UK-based artist James Chapman is here with a humorous illustrated series of IKEA instructions. They demonstrate the dos and do nots of handling situations in…
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