Marketing Archives

If logos were honest about the brands they represented

Logo design and branding are the best ways to create a visual touch point for products and services. But they don’t always accurately reflect the products that they stand for. And as much as we love certain brands for their visually appealing logos, what if famous brands were…

Daniel Swanick

August 28, 2015

Graphic Design Humour Marketing

How big brands use colour to affect your emotions

More than just text and symbols, a logo has the power to create a lasting connection with consumers.

Daniel Swanick

August 24, 2015

Graphic Design Infographic Lifestyle Marketing

Carlsberg’s limited edition, beer-infused grooming products

Do you like your beer? I find it especially good on a warm summer’s day. But would you swap your favourite shampoo for beer? That’s what Carlsberg is hoping with their new line of beer-infused male grooming products created at their Copenhagen-based Carlsberg Laboratory.

Daniel Swanick

August 7, 2015

Fashion & Beauty Lifestyle Marketing Video

Infographic: 6 tips on managing negative social media comments

Regardless of whether you’re a digital marketer or just a blogger, managing comments on social media is part of the job. Eventually, every social media manager has to go through the dreaded negative social media comments.

Daniel Swanick

August 4, 2015

Infographic Social Media Tips

Clever ads show how smartphone obsession hurts those around us

According to researchers, the average person is so engrossed in their smart device that they can no longer accurately read how people are feeling. Those same people also have such an obsession with their devices that they’ve forgotten how to properly interact with people in…

Daniel Swanick

July 31, 2015

Advertising Habits

Depicting the struggles of ad agency creatives through admojis

Emojis have become part of today’s written language. They’re used to show off our emotions and expressions in a way that’s easier than words alone. In fact, 92 percent of the online community use emojis. But they don’t express enough when it comes to advertising…

Daniel Swanick

July 29, 2015

Humour Social Media

How typography can help boost a brand

To creatives and designers, typography has never played a more crucial role to boost a brand than it does today. Your brand is more than a logo; it’s the emotion that consumers associate a brand with when using your product or service.

Daniel Swanick

July 23, 2015

Marketing Typography

What if apps needed pick-up lines?

A lot of time has been spent debating whether pick-up lines are the best way to get someone’s attention or not. But what if your favourite apps and websites needed pick-up lines to get your attention?

Daniel Swanick

June 10, 2015

Humour Social Media Technology & Innovation

Toothpaste campaign shows how a smile changes the story

A simple smile has more power than you might think. No matter where you are in the world, what language you speak, or social status, a smile will always be understood. And this is the focus of a print campaign by toothpaste brand Crest.

Daniel Swanick

June 9, 2015

Advertising Health

Is this billboard obscene by accident or by intent?

Costa Rican drivers are getting an eyeful when passing this billboard for beer brand Republica Parrillera Pilsner. When appearing from the front, it appears like your average billboard. However, when viewed from behind they receive an obscene image.

Daniel Swanick

June 3, 2015

Marketing

Humorous Pizza Hut parodies selfie stick abuse PSA

There’s probably no point in me asking if you’ve taken a selfie lately. The answer is yes, which means you’re the target audience for this new over-the-top selfie stick parody PSA from Pizza Hut.

Daniel Swanick

May 29, 2015

Advertising Humour Video

Pizza Hut box transforms into a movie projector

Movie nights and pizza are a natural fit. That’s why Pizza Hut created a new cardboard pizza box that turns into a working movie projector powered by your smartphone.

Daniel Swanick

May 28, 2015

Marketing Technology & Innovation Video