Infographic: 8 graphic design trends for 2017

Graphic design trends are typically a mixture of past trends and a reflection of societal values. However, infographic company Venngage believes that 2017 will reject some of the past graphic design trends completely.
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Daniel Swanick
January 23, 2017
Graphic DesignInfographic

How Art Directors and Copywriters can avoid annoying each other

If you’ve ever been part of a creative team, you know that partnerships in advertising are not unlike marriage. Once the Art Director and Copywriter pair up, it takes a serious commitment to avoid annoying each other. Deciding to officially tie your careers together means doing…
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Daniel Swanick
January 20, 2017
CopywritingGraphic DesignHumourWork & Productivity

Top 10 brand disasters of 2016

Branding is a tricky business and it’s difficult to get it right all the time; and sometimes companies can fail, big time. 2016 was a big year for brands like Johnson & Johnson’s, Volkswagen, Uber, and Samsung. All of which have come under fire for making mistakes before…
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Daniel Swanick
January 19, 2017
EverythingInfographicMarketing

Student commercial goes viral after being ignored by Adidas

Adidas is a major brand with a host of international agencies. But the advertisement below went viral on YouTube; and it wasn’t created by any of Adidas’ agencies. Eugen Merher, a student at Germany’s Film Academy of Baden-Württemberg, has made an incredibly moving advertising short. 
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Daniel Swanick
January 18, 2017
MarketingVideo

How to get recruiters to read your CV

Day in, day out, recruiters sift through piles of résumés for available job openings. They’re usually searching for a specific skill sets or experience that matches their clients’ requirements. And if nothing of interest stands out, they move on to the next one.
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Daniel Swanick
January 17, 2017
InfographicTipsWork & Productivity

Reflective poles mirror the changing tides

The movement of the water and the sound of waves has always had a calming effect on people. That’s why American artist Phillip K. Smith decided to create a project where the ocean waves are reflected, instead of being “swallowed” by their force.
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Daniel Swanick
January 16, 2017
Art & DesignNatureVideo

Stencils give your hair a unique design

Hair can be cut, styled and coloured. But why colour all of it, when you can create floral, polka dots and other patterns in your hair. Stylist Janine Ker, from Salon Aguayo, has created her own stencil designs for hair.
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Daniel Swanick
January 13, 2017
Fashion & Beauty

The importance of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.
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Daniel Swanick
January 9, 2017
Art & Design

This $20,000 fountain pen is shaped like a rocket

Do you still write? Cursive handwriting and even print are starting to go the way of the dinosaurs. But if you still like to write by hand, and have a love for space, then you’ll love this fountain pen shaped like a rocket.
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Daniel Swanick
January 6, 2017
Technology & InnovationVideo

Clever campaign for erotic books gets around censorship

How can you create an advertising campaign for a series of erotic books without getting dealing with censorship? That was the challenge for Brussels-based communications agency Mortierbrigade.
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Daniel Swanick
January 5, 2017
AdvertisingHumourSex

How to use the Colour of the Year in your designs

A few weeks ago, PANTONE revealed its bright and zesty Colour of the Year 2017, called Greenery. Because it evokes nature, Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Thus, people respond on a deeper level to this hue, making the eye catching Greenery an ideal shade for design. This is especially…
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Daniel Swanick
January 4, 2017
Graphic DesignTipsWork & Productivity

Website design and UX trends for 2017

Trends are known to change in all creative fields, with website design being no different. More than ever before, everything in web design, from imagery to navigation, to content, must serve a purpose.
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Daniel Swanick
December 30, 2016
Art & DesignWeb
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